Social Marketing
The main difference between social marketing and other types of marketing is that, in social marketing, the marketer is ideally supposed to market to the consumer in a way that benefits the consumer. Social marketing is not done with a profit motive. It is a process of doing social good and promoting such ideas, concepts and trends that benefit people and the society. For example, promoting breast-feeding, promoting healthy dietary habits, marketing for environmental protection, promoting non-smoking zones and marketing for programs that work against drug addiction are all a part of social marketing.
- Social Marketing Theory
Social marketing theory is a combination of theories including commercial marketing strategies and techniques. Get a glimpse on its major aspects in more detail here.
- Social Marketing
Development and welfare has always been the goal of the social game. Social marketing is a generous contribution in the efforts to shape a better social world.
- Societal Marketing Concept
An integral part of the Corporate Social Responsibility (CSR) of a firm, societal marketing concept goes beyond the commercial relationships of being a manufacturer and a consumer. What is it and how it is transforming marketing world, is the subject of discussion in the paragraphs detailed below.
