SMEs To Benefit from Upgraded Seed Marketing Service

Leading Pay-Per-Lead marketing specialist, TheSeed.com, has enhanced its service with the introduction of new targeting, response and account management systems to help improve business generation for SMEs.

The Seed, which specialises in generating genuine, pre-qualified new business leads for hundreds of SMEs across the UK, will now offer an enhanced pre-qualification process, based on questions specific to each market sector. This will allow more detailed targeting of leads within the individual business categories featured.

The Seed has also increased its investment in online marketing strategies, resulting in current users receiving a 47% increase in genuine new business leads over the last two months, with further increases expected.

TheSeed.com is the first web-based marketing solution to provide SMEs with genuine, pre-qualified new business leads at a cost of between just £13 - £19 per lead, offering demonstrable ROI on a SMEs investment. Unlike other marketing solutions, lead generation from The Seed guarantees genuine new business enquiries from companies that have read about the business and are interested in its services.

"The upgraded service will give SMEs a new level of advanced targeting and qualification of business leads, and is designed to help them win more business cost effectively," said Keir McConomy, managing director of The Seed. "The new system has been developed in consultation with our customers, many of which are already seeing new business conversion rates of up to 40%. The upgrades in service are aimed to enhance this further, bringing provable ROI for SMEs in a range of sectors."

In addition, the upgraded service offers users more flexibility, with the individual Management Area now allowing them to choose whether to receive a range of alert options, including Lead Awaiting Validation and Low Credit alerts. The streamlined process also gives users the option to view the value of leads awaiting validation and those that have failed the qualification process.

Since its launch in 2006 TheSeed.com has attracted a growing SME customer base in markets as diverse as print, commercial finance, recruitment and IT.