Silicone Wristbands - An Amazing Cause/Awareness Marketing

It seems what everyone thought would be a fad, is here to stay. Silicone wristbands first burst onto the scene in 2004 with the most notable brand being cyclist and cancer survivor Lance Armstrong’s yellow Livestrong gel wristband. What started out as a fundraising and awareness campaign quickly became a fashion accessory. Since then, rubber wristbands have been used by nearly every charity, or cause in North America to create awareness, and follow the trend. The durable, waterproof material makes these wristbands a favorite for all ages and event types.

Cost-effective gel wristbands are still one of the most popular products for many wristband companies. The most successful wristband companies have been producing a unique silicone-type wristband, (EVO wristbands) which are the most popular silicone choice because they are made with 100% North American materials, are recyclable, hypo-allergenic (latex-free), and are produced entirely with lead-free products and inks.

Although silicone wristbands were initially used for cause marketing and to create awareness, they are now popular as school fundraisers, and for fans to support their favorite sports team or athlete. Anyone that wants to promote something has recognized this "in your face" advertising tool. Sports venues, concert tours and major events are using rubber wristbands to promote themselves, and their sponsors. Silicone wristbands serve as a great identification solution during the event, and are often kept afterwords by attendees as keepsakes - such an incredible advertisement opportunity.

And so, what most thought would disappear as quickly as it popped up, silicone wristbands have remained strong in the market, and are still one of the most effective fundraising tools for organizations of all sizes. The ability to completely customize their color, scent, text and logo keeps these marketing tools relevant and fresh.

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