Shopping online in Italy: a growing sector

Internet is becoming more and more a business tool, available to Italian companies, which may direct their attention to a user’s catchment area "potentially infinite"

The Italian e-commerce, although lagging behind North American and European, is progressing both in terms of demand (gradual increase of users connected to the internet) both in terms of quality of service and product offered (improved performance of e-commerce portals and advanced sales techniques of "Web Marketing").

How we explain this interest for on-line purchases?

Simply with a word, progress. The coverage of the entire nation with broadband (ADSL) has made it possible to navigate so much faster and safer (no danger on Dialer) compared to a few years ago with simple telephone plug. Moreover, usually those who offer goods and services online has more competitive prices than those who work with traditional sales: in fact there are less operating costs, advertising / visibility and human resources.

In addition, the vast amount of users 24 hours a day, 7 days a week allows online stores to have more merchandise possible with a significant fall in gross margins.

In any case, buy products online is convenient, easy, fast and very safe. The fact of security can still be the biggest obstacle that e-commerce will face for the boom that all expect in the following years. In fact Italian customers are very skeptical and always in search of "traps" to avoid (the distrust is a bit of our nature, fortunately). Then, as well as to grow in terms of numbers, the course and its traders should form Internet users about possible risks to purchase online and propose strategies and techniques that encourage protection of the user to place greater attention and confidence in what we are doing.

In this regard, a successful example of informatics shop online is Brandhardware.it, by proposing a site with pleasant graphics and very simple, able to "reassure" the visitor and transform it into a customer status, thanks to the competitive prices of products exposed.

The menu on the left, is a classic example of usability that allows with only 2 clicks to reach the product needed quickly and easily. The portal has recently inaugurated and is dedicated to offers LCD monitors and especially notebooks.

Then wishing the trend to continue and especially that those involved in e-commerce sector do not lose the opportunity to grow more and more the Italian e-commerce and perhaps to achieve, at least in qualitative terms the American model.

This article was written by Michele De Capitani (Posizionamento nei motori) with support from portatili vendita online. For any information, please visit Schede madri Asrock.