Setting Meaningful Goals for Your Simple Work From Home Opportunity

Internet marketing newbies often wonder how much effort to put into their simple work from home opportunity in order for it to work. This is a difficult question to answer, as everyone’s experience may be different. However, there are some guidelines to help newbies to start the process of getting their own bearings gradually. Here are three principles that may help.

1. Keyword Selection

Keyword selection is the starting point of getting bearings in the jungle of the Internet. A keyword determines your focus within a niche; it anchors the effort of your marketing campaign and gives you a chance of having a fruitful result. Once you know your keyword, you can immediately find out who your competitors are. do a search in Google of your keyword phrase in quotes. This will tell you how many sites have been optimized on the same keyword phrase. The site that comes on the top is your number one competitor. Let your top competitor’s statistics such as backlinks, traffic rank and page rank, be your target to reach.

2. Set A Measurable Goal

A measurable goal essentially refers to one thing: number of backlinks. The significance of backlinks is that the more you have, the more likely your website may come up near the top of the search result when people search for your keyword. Being in top position of search results means possible traffic to your website, which in turn means potential sales.

A good measurable goal would be to match and/or exceed the number of backlinks your top competitor has. To find how many backlinks your competitor has, run your top competitor site through Linkpopularity.com and see how many backlinks your competitor has in Google, Yahoo, and MSN

3. The Game Plan

Say your competitor has 10,000 backlinks in Yahoo. How much work do you have to do to beat it? Let’s do the math.

Example – Write 2 articles / week and each submitted to 10 directories.

2 articles x 52 weeks x 10 directories = 1040 links / year

In reality, there is also the distribution rate by which your article gets picked up by other publishers and free content seekers on their own sites. People have reported having thousands of links from one title. To be conservative, let’s assume it at 10 times/article. The above formula would be modified to read:

2 articles x 52 weeks x 10 directories x 10 distribution rate = 10400 links / year

10000 links / 10400 = 0.96 years, or 11.5 months

This means in less than a year, you will reach the number of links that your competitor site has just by doing article marketing alone.

You can see that it takes about a year to build up your website against a hypothetically static competitor with 10000 backlinks. This time period may be shortened if you also use other methods such as blogging, forum posting, social bookmarking, etc.; but any less commitment may mean a much longer time period before you have a chance to reach the top.

In summary, it is hard to get bearings for your Internet marketing effort. You will need to develop the frame of reference through your own experiences. Making an optimal keyword choice and researching on the competitors accordingly can provide you as concrete a starting point as there can be for you to set measurable goals, and a strong work ethic in discipline and persistence will make the difference in the end.

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