SEO is for Everyone

If your Website doesn’t appear for your key topics on search engine return pages (SERPs), it’s as if your Site doesn’t exist.

No one with a Website can escape the need for SEO. Some people believe SEO begins with the building of a Website. Others believe SEO begins when a Site goes live on the World Wide Web. The truth is, when the first concept of, "Hey, we should have a Website" hits someone, they already need SEO.

Search Engine Optimization is everything and everywhere.

• When you choose your domain URL, that’s SEO.
• When you decide on a name for your Website, that’s SEO.
• When you decide on verbiage to tell visitors who you are and what you do, that’s SEO.
• When you choose functionality, like forms, videos, blogs, and images, for your Website, that’s SEO.
• When you decide what pages will go into the navigation and where, that‘s SEO.
• When someone asks to link to your Website, or have you link to theirs, that’s SEO.
• When your Website shows up in search engines for your key topics, that’s SEO.

Small to mid-sized businesses in particular often lack an appropriate Website SEO due to budget constraints, or because it’s believed SEO isn’t worth the investment. By not incorporating a solid SEO, a Site loses potential revenue by the minute.

SEO is more valuable and yields a higher ROI dollar-for-dollar than any single paid for advertising program. SEO additionally enhances any online marketing program, paid-for or organic.

A well-optimized Website will appear in search engines without the need for online marketing services.

Of course, online marketing services will make an optimized Site perform much better than SEO alone.

About the author
Brenda J Meltz has been a web developer, SEO'ist, and online marketer since 1996, with a proven track record of SEO and online marketing success with small to mid-sized businesses. She recently launched a new Schenectady, NY SEO company and organic search marketing company: Website-SEO-Marketing.