SEO - Choosing and Testing Keywords

Part of writing and testing keywords is to keep careful track of your results. Keeping documents of how much traffic using certain words can help you track results. As those in the business of SEO optimization have discovered keywords and keyword phrases that seemed to work yesterday may not work today. Keeping track of your keywords simply by noting those that bring you profits and those that don’t are ways of figuring out what makes money for you and what doesn’t.

One of the most popular ways to choose keywords is to do so through hit results. One good place to look at keywords is the overture keyword engine inventory. All you need to do is put in a few phrases or words that apply to your business or service and then assess them by popularity.

Another great place for looking up keywords is a site named Word Tracker. They have a database of over 40 million results that is updated every 2 hours. If you enter a phrase or a word you can see how many people are actually searching for that keyword. You have to pay to use word tracker but there is a sliding scale. It costs about eight bucks U.S. to use it for 24 hours. A yearly membership is $274 U.S.

When looking at these keywords keep in mind that you are never looking for keywords that are too popular or that are too well used. This is because these keywords are too general and will bring untargeted traffic to your site. Untargeted traffic is traffic that is looking for someone else but ends up on your site anyway. They are like tenants that don’t pay rent because all they do is use up your bandwidth. Remember that the most specific and targeted keywords are never the ones that are the most popular.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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