SEO and Web Mastering Issues for Overlooking Marketers

Internet marketing is great for the reasons we all know, but it is a risky business, because in order to accelerate the process, marketers make SEO (Search Engine Optimization) mistakes. It is a serious issue, for search engines (S.E.) maintain under a special scope all the sites which are related to Internet marketing and "make money online" sites, arena that's known for being on the edge...

We often read in marketers writings that SEO is boring, time consuming, etc. If, being a marketer, one wants to grow an authority site, he has to consider web mastering and SEO issues, as well as being aware of trivial Internet statistics.

Under the same topic, whenever one wants to be "a SEO", he has to know more than the basics of web mastering. For example, he has to attribute its real value to Xhtml and css coding, which allows us to put our targeted keywords much higher in a page (rather than html). Xhtml and css coding also allows pages to load much faster, and make the sites trustworthy for the S.E., regarding "grey hat" matters, etc.

The first illustration is the popups issue. Whether they are over or under popups, they are in all cases boring, annoying. All good webmasters know that; it's mentioned in many guidelines and Internet statistics. No one likes to be forced to anything, at least subconsciously. Many marketers pretend that popups are a great way to increase opt in rates, conversion rates, etc.. However, I'm not sure that the people they're hooking with those techniques are long term customers.

Here is a popup scenario: I use a login and passwords management software, I visit an interesting website, I want to opt in, I move my cursor to my toolbar at the top of my monitor to having the manager fulfilling the fields, the screen suddenly becomes dark, with a huge popup on the middle telling me "Don't leave!", this is absurd, instead of subscribing, I leave the site immediately.

Major issue marketers should, as well, be aware of, is the quality of their outgoing links. If, for example, they publish Internet marketing articles on their authority site, they definitely should check the quality of the sites these articles are pointing at, because S.E. consider that a website linking either to spamy sites, or, worse, to malicious sites, is a spamy site too. Linking to "so so" sites highly affects the trustworthiness of their site. Therefore, negatively affects their ranking in the SERPs (Search Engines Result Pages). This is why we should be conscious of which sites we are recommending.

For a similar reason automated link exchange systems are dangerous, whenever they're not moderated by humans. Regarding issues related to automated processes, please, drop an eye upon a Knol I wrote: "Web site story". Marketers are after automated systems. However, S.E. want us to work, to be creative, to be responsible for who, and what we recommend.

George Litvine, French web developer, Internet marketing articles writer and SEO consultant, runs several Internet marketing services websites.

Internet marketing articles
Internet marketing, SEO and web mastering are a whole.