Secret Information Helps You Sell Faster

Have you ever noticed how marketing experts capture our interest by using the word "secrets"? They tell us that their product will "unlock the secrets of the millionaire mind," or "provide the secrets of everlasting youth."

Why are advertising and marketing gurus constantly using the word "secrets"? It’s because information labeled as secret attracts attention, generates interest and sells more products. In fact, you can label just about any information "secretive" and people will want to know more.

Shh… It’s a Secret
If you have a product to sell—or you are in a sales or marketing role—you can get people instantly interested in what you have to say by presenting it as a "secretive" or "hard-to-get." To make the alluring power of secrets work for you, try variations of the following:

"Click here to get the secrets."
"Only so many people know these secrets… you can too."
"This information has been held secret - Until Now!"
"Inside this Issue: The 7 Secrets of Millionaires"
"New Website Reveals Groundbreaking Secrets"

Make Secrets Work for You

Want an easy way to capture the attention and interest of your prospects? Here are a few suggestions.

1. Use secrets to increase the allure of your information. In your advertising and product descriptions, use words like "exclusive," "hard-to-find," "rare," and "secret" to draw people in. Prospects always pay more attention to information that promises to reveal a secret.

2. Use secrets to increase the perceived value of your products. People are eager to buy products that make them feel like they’re getting something that is hard to get. This is why booksellers create titles like, "The 7 Secrets of Ebay Millionaires," "The 10 Mortgage Secrets that Lenders Don’t Want You to Know," and "The Best-Kept Secrets of Building a Happy Marriage" When appropriate, remind customers that they are providing a product that will help them unlock a secret.

3. Use secrets to increase your own perceived value. Do you possess a unique knowledge? Are you a specialist? Present your expertise in an alluring manner by using the word "secrets." Anyone who possesses secrets that solve difficult problems is perceived as a more valuable resource.

For a wealth of free information on the psychology of persuasion, go to www.persuasionconsultants.com. The author of this article, Scott Moldenhauer, is considered an expert on consumer behavior and persuasion. He has taught persuasion at both the University of Arizona and the University of Phoenix. He is the author of The Best-Kept Persuasion Secrets of Master Communicators at http://www.persuasionconsultants.com/offer/offerpage4.htm