The #1 Secret To Improving Your Copywriting And Conversion Ratios

There are a lot of so-called secret ways to improve your copywriting.

But in my opinion, this is the #1 secret of them all:

Probably the most important thing I learned from being a direct salesman for over 20 years was how to anticipate and answer a prospect's objections in advance.

I've literally heard every objection under the sun. So nothing surprises me anymore.

I'm a master at anticipating and answering potential objections in advance.

I've even incorporated this talent into my copywriting.

Whenever I write copy, I try to anticipate and answer every possible objection the prospect might have.

Anticipating and answering potential objections in advance is critical when writing copy, because you can't personally see the prospect.

You don't have the luxury of sitting across the table from the prospect and looking into their eyes, and reading their body language to get a clue as to what they're really thinking.

By the same token, prospects can't convey their questions or concerns to a computer screen, newspaper, magazine or direct mail piece.

That's why you MUST anticipate and answer their potential objections in advance.

To utilize this method to its optimum effectiveness, it's a major advantage if you have a direct sales background.

However, if you don't have any sales experience, reading books about salesmanship will quickly get you up to speed on anticipating and answering potential objections.

I've read virtually every classic sales book on the market. However the one I like the most is "Secrets Of Closing Sales" by Charles B. Roth

Admittedly, since it's an old-time classic, the book is a bit dated. But if you overlook that fact and concentrate on the excellent case by case examples presented in the book, you'll find it's a real gem!

You can pick it up for about $4 at Amazon.

Dale King is the owner of the new Internet marketing website, GuruKnowledge.org

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