A marketing plan is an official plan of how the company intends to execute its marketing strategies. Learning how to write one is very important as it gives the management a good idea of what the marketing department is up to.
It starts with market research. The first step is to evaluate what the customers feel about your product, what they like about it, and what changes they would like to see in the product. By communicating with the end users of the product, we understand what they expect of the product, what are their exact needs, and how your product can best satisfy that need. Market research also helps you analyze the strengths and weaknesses of your product, along with finding out the potential opportunities and threats to your product's present share.
After the market research has been conducted, you will have a fair idea of what the users think about your products, and what changes you may need to integrate into your final product offering. The research will also help you feel the pulse of the market and understand how the customer sees your product, and that way, you will be able to make a good marketing strategy for it.
The next very obvious step is to conceptualize the marketing strategy. How exactly does one go about implementing the strategy? What channels of communication ought to be utilized to deliver the advertising message? How much will it cost you? And most importantly, how much increase in revenue do you expect after the strategy has been implemented?
Marketing Plan Example
Sample marketing plans will tell you that a it is a very detailed document and needs to cover all the bases. So make sure it does!