Sample Customer Satisfaction Survey Questions

The primary goal of customer satisfaction survey is to get feedback from your customers. The right feedback helps you know about the strengths and drawbacks of your product or service so that you know what to change and what to keep doing. This process ultimately helps you gain more clients that obviously results in more profit. Due to this reason, many companies spend a lot of their money and energies on equipping their employees with exceptional customer service skills so that they can deal with all types of customers. But this step comes later, what has to be done before is designing a good customer feedback questionnaire. Drafting comprehensive survey questions is quite a challenging task but don't worry, as this article tells you the same.

How to Prepare Survey Questions?

One has to make use of basic writing skills while drafting feedback questions. Given below are some of the customer service tips with reference to feedback questionnaire that would help you come up with good questions for survey.

• Ask short and few questions and not the lengthy ones as it may cause inconvenience to clients.
• Maintain a logical flow of questions.
• Use simple and easy words while asking the question instead of complected and pompous words.
• Use a short and crisp language. Do not bore your customers with heavy language.
• Use a professional yet affectionate language. Often make use of words such as, kindly, please, thank you, etc.
• Keep the tone of the questions very humble. Remember, the customer is doing a favor to you by answering your questions.
• Make sure there are no grammar mistakes and spelling mistakes, in case of printed questionnaires.
• It is advisable to ask close ended questions instead of open ended. You may ask one or two open ended questions in case they are unavoidable.
• For more accurate answers having objective type questionnaire is ideal. It saves a lot of time for clients and with more options clients can give the most appropriate answer.
• In short, design a questionnaire that gives you a clear idea about what a customer thinks about your product or service.
• And last but not the least, tell your client about the feedback process but never force them to undergo it.

If you draft the questions considering the above tips, you are most likely to get the right response from the customers. However, what you do with the answers is what helps you in increasing your profits. You must be open for criticism and try to improve on the shortcomings making your product or service more perfect and efficient.

Survey Questions Sample

Given below is a survey questions template that includes sample questions you can refer to. It would gives an idea about what kind of questions to be asked. However, it is important to note that the following template is a general one and hence you may need to personalize it as per your requirements and make it more suitable for your industry.

Customer Satisfaction Survey (First, thank your customers for visiting your store or making a purchase of your service/product and then request them to spare some time and answer the questionnaire.) Q.1 How do you find our product/service? Average Satisfactory Good Excellent Q.2 How was the customer service you received? Average Satisfactory Good Excellent Q.3 How do you find our other products/services? Average Satisfactory Good Excellent Q.4 How do you find our company overall? Average Satisfactory Good Excellent Q.5 How likely you would purchase a product/ service from us again? Always Often Rarely Never Q.6 How likely you would recommend our products/services to others? Always Often Rarely Never Q.7 How likely you would recommend our company? Always Often Rarely Never Q.8 Any other suggestions or comments:

The above customer satisfaction survey would help you draft a concise, comprehensive, and effective questions that would elicit more information about what your customers really think about your services or products. This would also improve the customer service process of your business. You can provide your customers with questionnaire when they are about to leave your showroom, shop, or company. You can also mail the questionnaire to them but make sure you do that soon when the event is still fresh in their mind. A good customer relationship management would help you retain old customers and attract the new ones.