Sales Manager Responsibilities

Today, in every manufacturing company, profit-making is one of the most significant goals. And to drive the company towards profits, the company largely depends on sales development and business generation. Typically, you will find that there is a separate department altogether for running the sales and marketing processes of a company. And to manage these processes of sales and marketing, there is a professional appointed known as a sales manager. This is a person who is an expert in handling and managing the sales development processes of a company.

Responsibilities and Duties

The responsibilities are mostly set according to the employment setting. However, there are some generic responsibilities that are to be carried out, no matter what the type of company or employment setting is.

Sales Resource Management
One important responsibility is to recruit well-qualified resources for contributing to the company's sales development. He has to work with the human resource manager and arrange for interviews, conduct interviews of eligible candidates, and recruit efficient sales workforce.

Sales Training To Subordinates
After the recruitment is done, he has to again work with the human resource department of the company to conduct training sessions for the newly recruited sales executives. The job description includes imparting sales training sessions to sales professionals regarding how the company business can be improved.

Managing Sales Executives
A sales manager has to analyze the strengths and weaknesses of his team members for the purpose of assigning tasks to sales and marketing executives. He has to handle all administrative issues of his team members. He is also supposed to keep a record of the employee productivity of his team members.

Preparing Sales Policies and Marketing Strategies
He has to consult with the top management of the company and the sales director, and draft sales policies and marketing strategies for approval from the management. After the strategies have been finalized, he has to explain them to the team members. Guiding sales executives and planning ways to go according to the sales strategies is also a very important responsibility of a sales manager.

Handling Important Sales Deals
If there are deals which can get the company a substantial amount of business and profits; the company may require the sales manager to travel places, discuss with such clients, and attract more business. In such situations, the sales manager has to show off his full potential for finalizing the contract with the client. He also manages crucial aspects of the advertising and marketing processes.

Team Management
Maintaining a good teamwork spirit in the sales team is also a crucial part of the job description. A sales manager has to motivate the team to give their best and be true resources for the company. He has to address the difficulties that are faced by the executives in achieving their targets.

Salary Range

Annual Salary by Experience
Freshers: $29,000 to $42,000
1 - 4 years: $34,000 to $54,000
5 - 9 years: $40,000 to $74,000
10 - 19 years: $48,000 to $93,000
Over 20 years: $56,000 to $102,000

Annual Salary by State
Illinois: $42,000 to $96,000
California: $48,000 to $95,000
Texas: $41,000 to $87,000
New York: $46,000 to $88,000
Pennsylvania: $43,000 to $90,000

This was some information on sales manager responsibilities and the salary. Note that the above mentioned salaries are approximate ranges and may change with financial conditions.