Sales Letter Templates

Sales letters are the most common marketing strategies of companies who look forward to sell their products or services. This is a very effective marketing strategy that however ends up in the recycling bin. Why is it that most sales letter meet the same fate? The answer is incorrect sales letter format. Sales letters are either too long or full of information that the reader does not comprehend. So what should a sales letter format be like? The following paragraphs will discuss some pointers on letter writing that will help you draft an effective sales letter templates.

Effective Sales Letter Format
An effective sales letter should contain the message that the reader is looking for. You should first understand the needs of the client and whether your products and services match their requirements. The letter should be addressed to the targeted audience. Do not write a letter to the company CEO, when it is the purchase manager who will decide upon buying your products or services.

The first few lines are very crucial, as it will give the reader a gist of what you intend to offer. Do not write in a general or hazy way, as the reader will lose interest and won't read till the end. The most important message to send through your sales letter is mentioning the benefits the client will get after using your products or service. Many businessmen make a mistake of just mentioning the product features, but forget talking about end-user benefits.

The tone of the letter should not be similar to a business letter type. A sales letter should sound more personal and warm. Speak to the reader in a sincere and genuine language. You should not mix a sales letter with the actual sales process. A sales letter helps open the doors for queries, faxes, quotes, etc. Making the actual sales is the next step after getting a positive response from a sales letter.

The language should be easy to understand and simple. Do not use too difficult words and technical terms. If you need to use technical language, be sure you explain it in a simple manner. Do not use too big paragraphs as it turns off the reader. Explain your products and services in short and simple sentences. Never exceed more than one page. The people who are going to make a decision are very busy and do not have the time to read two or three page long sales letters.

Provide a product sample, free tutorial or free demo of the product or service offered. Always give a deadline for the offer. Even if you won't use the product deadline in reality, mentioning a deadline helps limiting the time for making a decision by the reader. Write the lines like, 'Call to order...' or 'Call our toll-free line xxx-xxx0.' Also makes sure you send a business reply card along. It should have a pre-paid postage, as you do not want to lose a customer for the price of a stamp.

Finally, provide guarantee for your customer service, delivery, pricing, etc. This helps in building trust and integrity of the customer with your company. You can even include testimonials from satisfied users. Make sure you have taken a signed authorization form them, as you do not want to breach someone's right to privacy. The following sales letter templates will help you draft a proper sales letter example for your company.

Sales Letter Template

Your Company Logo Name of Recipient Recipient Designation Recipient Company Name Recipient Address Date of Letter Dear (Name of Recipient): There are numerous ways to _____. And... because there are so many ways to do this, many new _____ are totally overwhelmed with _____ information. (Introduce your products in the next few paragraphs with bullets, if many) (Product/benefit/feature) (Product/benefit/feature) (Product/benefit/feature) This is just _____ testimonial(s) of the over ____ we have: (Testimonial/endorsement/letter/client) (Testimonial/endorsement/letter/client) (Testimonial/endorsement/letter/client) Special _____ Days Trial Offer Don't decide now if _____ is right for you. Take _____ Days to put us to the test! If _____ doesn't show you exactly how to _____, we'll give your money back ... no questions asked! You Can't Resist My 100%, 30-Day Money-Back Guarantee Sincerely, (Insert Your Name) P.S. Get your copy now and I'll also give you _____! Order Now!

This is a simple sales letter template that you can use for your company. You can find many sales letter samples and formats on the Internet. Use correct language and wordings to make the prospective client choose your company.