Retail Display - Increase Sales with Creative Retail Fixtures

A retail display is an effective way to vitalize brand sales for retailers. POPAI (Point of Purchase Association International) estimates that at least 70% of purchase selections are made within the store. Thousands of brands in shopping centers are competing for attention, and the competition is getting more and more sophisticated. As a retailer you need to differentiate from the mass to feature your product usingretail display solutions that sell.

Retail Displays are in-store visual displays to show off your inventory or to accentuate a high-margin product. We distinguish between three main types of retail displays:

1. A Floor standing retail display can be placed alone and anywhere on the retail area. They can display a variety of product categories of any shape and sizes.

2. Counter top displays are put on tables and counters where space is really limited -- for example near the cash wrap. They often entice impulsive shoppers to buy items while waiting to check out, without previously having the need for it.

3. Retail signage is a crucial element of product branding. It helps to strengthen your brand recognition and are often combined with retail displays to highlight a products feature.

Benefits of retail displays

If designed and placed properly in the store, retail fixtures bring promotional benefits for retail owners:

-Retail fixtures have a huge impact on consumer decisions. More likely shoppers will be attracted to a well presented product and are willing to accept the price for a higher value they perceive.

-Not only will a retail display increase your products’ sales potential and stimulate impulse purchasing, it also will secure your bottom line profits.

-Target your customer base. Understanding the special taste and expectations of a customer demographic, you can effectively use customretail display designs to attract a targeted customer base and influence the way they perceive your brand.

-Sell by teaching. Use carefully printed graphics and signs to accentuate an items feature. Inform your customers about the exclusive benefits that your product offers.

-Keep your brand uniform. Retail displays allow you to keep a consistent brand image across a broad range of categories and formats. If you market your brand in many different stores, then it is inevitable to create great unified display design for your product.

Choosing the right retail display and positioning

Having the right display for your product will make or break your sales efforts. Consumers will feel a certain mood or desire when they recognize a brand or product that they like. This unconscious responding to visual features of yourretail display is emotionally driven. It is often the case that shoppers stay longer in certain retail areas where they sense a positive mood. Then they are more likely to spend longer time looking around these areas.

Deploying a custom retail display with correct positioning you can influence consumers’ buying behavior, more often than not resulting in increased sales. An eye catching merchandising display will help your product get noticed.

Impulsive buys tend to happen mostly with products on more attractive retail fixtures that are strategically placed on a certain retail area. Whether your retail display drive sales conversion or not will heavily depend on the right positioning. Retail displays will draw attention to the products’ brand and make them more accessible only if a customer can find the products been displayed. Think about how you could guide your customer by using visibly appealing retail signage.

Customers have infinite choices between many different stores and even countless products in the same shop. In order to build a large interested customer base, keep updating yourretail display frequently. Either by adding seasonal bonus products to your featured item, using different lighting or renew graphics and signs. Catching up with the latest trends and be fashionable is a critical aspect to keep your store attractive and stand out from the competition.

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