Rednecks Rejoice
If you are one of those linguistically and culturally challenged dorks who would like to impress a special date by taking her out to a fancy restaurant, but gets totally intimidated by the French-sounding menu, salvation is at hand.
Restaurants in Europe, the United States and Japan are testing technology to let diners order their food direct from a screen at their table. Welcome to the e-menu. Using existing touch screen technology, these restaurants are experimenting with glass-topped tables where all the available items are pictorially displayed. So now, a redneck who has no clue what a coq-au-vin is can touch a picture of a chicken and sit back, looking smug.
Purists may sneer at this as a gimmick, but, it appears to be boosting business. In Israel, privately owned start-up Conceptic has already installed e-Menu technology in sushi bars, pubs and family restaurants. The system is based on touch-screens already used in self-service canteens or for ticketing in airports and cinemas. Microsoft says its new Microsoft Surface system, which transforms an entire table into one big touch-screen, is due to go live in spring 2008 in some US hotels and casinos, letting customers order food direct as well as play music and games.
I’m afraid I agree with the gourmets. For a culture snob like me, who actually knows what pate de foie gras is, it’s a pleasure to order in flawless French. Impresses the waiter too. Now all some gauche Philistine has to do is point? It seems like sacrilege.
Restaurants in Europe, the United States and Japan are testing technology to let diners order their food direct from a screen at their table. Welcome to the e-menu. Using existing touch screen technology, these restaurants are experimenting with glass-topped tables where all the available items are pictorially displayed. So now, a redneck who has no clue what a coq-au-vin is can touch a picture of a chicken and sit back, looking smug.
Purists may sneer at this as a gimmick, but, it appears to be boosting business. In Israel, privately owned start-up Conceptic has already installed e-Menu technology in sushi bars, pubs and family restaurants. The system is based on touch-screens already used in self-service canteens or for ticketing in airports and cinemas. Microsoft says its new Microsoft Surface system, which transforms an entire table into one big touch-screen, is due to go live in spring 2008 in some US hotels and casinos, letting customers order food direct as well as play music and games.
I’m afraid I agree with the gourmets. For a culture snob like me, who actually knows what pate de foie gras is, it’s a pleasure to order in flawless French. Impresses the waiter too. Now all some gauche Philistine has to do is point? It seems like sacrilege.

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