Reciprocal Linking Building Vs External Link Building Through SEO Copywriting

Link building is one of the easiest ways to increase a website’s search engine ranking and when the webmaster is faced with the seemingly insurmountable task, he or she resorts to link building or reciprocal linking to improve the rank of the website in any search engine. In the act of enhancing search engine rankings, one of the easiest and cheapest ways is to build links through reciprocal linking. Since the act of link building is often complicated and time consuming, reciprocal link building is considered to be one of the easiest and cheapest methods to enhance a website’s search engine ranking. While reciprocal link building is easy and only takes two or three emails, it does have its downsides.

a. You will need to find sites in your niche that are not your competitors. If you are in a niche like Viagra selling, this could be a difficult thing to achieve. Non-relevant links do not improve your rankings.

b. Also, you will have to convince the other webmaster why they should have a reciprocal link with you. Finding such a symbiotic arrangement is difficult and has a success rate of 2-3%.

c. For reciprocal link building to work for you, the website you are linking with should have a better page rank than yours, god help if the other webmaster is strict on this rule. For, if he is, there is a very minimal chance that you will get a reciprocal link form them.

Moreover, while reciprocal linking has its advantages of ease and cost, it does not give you any goodwill as publishing does. Link building is also achieved beautifully by writing niche content articles and publishing them across article repositories for syndication. In fact, each time your article is syndicated, you end up getting a new external link. If the articles are written properly and have good relevant content, there is no reason why they would not attract traffic. So article syndication link building gives you the advantages of

a. Getting exponential links whenever your article is syndicated.

b. Getting more relevant traffic thus enhancing your Alexa TR ranking and in turn your page rank.

c. Getting you better search engine ranking due to exponential links and attracting traffic.

d. All article repositories have an average page rank and hence you can expect good results in addition to better websites picking up your content.

Achieving good ranking through external link building depends on the quality of content you publish. It is very obvious that if you publish trash or an article with numerous errors, the reader is put off and does not visit your website.

So, we come to the primary requirement here, you need a good seo copywriting service that can churn out good seo articles on a set timetable…! So, find an experienced freelance copywriter who can do justice to your copywriting needs and keep the process going until you are branded the best by Google.