Questions We should Ask about Social Media

Who is responsible for marketing and contents in Social Media Marketing? Are the HR team, the Operational Team, the R&D team, the Merchandising team and the CEO aware of how Social Media work and how consumers now interact with them?

Social Media are increasingly growing in number and popularity.

Users, customers and companies are nowadays facing the new opportunity of the online "Conversation" with the tools of Social Media.

Usually big companies have so far managed their communications with their marketing teams, but now it's time for a more coordinated effort across the various functions within the business.

The new culture of participation give us the opportunity to use the new Social Media tools to benefit the whole organization.

Here are just some questions that we should ask ourself in order to understand how to take advantage of the new tools:

- Who is responsible for contents in Social Media Campaigns?
- Is HR team using Social Media to attract new talents?
- Is the Merchandising team using Social Media to test new products?

The next question is whether the CEO is up to date with the seismic shift in the way consumers and staff now interact with media?

Social Media Marketing
Social Media Marketing in Wispa Advertising Blog