Public Relations

Difference between Marketing and Public Relations
Most people consider 'marketing' and 'public relations' to be the same. This is because the fine line separating these two terms is not very clear. While both are complementary forms of product/service promotion, there are a few differences between marketing and public relations.

Public Relations Manager: Job Description
A public relations manager plays an important role in maintaining a positive image of a company. He is the spokesperson of his organization who communicates its policies to the stakeholders and clients. If you are planning on a career of a public relations manager, read on to know about the job description...

Effective Marketing Strategies: Advertising vs. Public Relations
Marketing, which includes advertising and public relations among other strategies, can extensively influence the success of an organization. This article aims to familiarize the reader with the terms of advertising and public relations individually and then discusses advertising vs. public relations.

Public Relations Tools
There are several ways which can be used for maintaining good public relations. Read on to know more on some public relations tools.

Advertising vs. Public Relations
Can you recollect the instances when you saw an advertisement and were almost compelled to buy that product? This is exactly what advertising does. It is a process where a product is publicized and marketed in such a way that people are tempted enough to buy that product. On the other hand, public relations is a tool which connects a company or an organization with the public. To know more, read on…

Public Relations Officer: Job Description
In recent years the demand for public relations officer, in both private and public sectors have gone up. Read on to understand the duties expected of a public relation officer.

Public Relations
Want to know what public relations is all about? Read more on PR, its purpose and benefits…

Choosing the Public Relation Firm (PR Agency)
In matters concerning how the public sees your product or service, perception is equivalent to reality. Therefore, it is very important for this perception to be positive and accurate, and this is where public relations comes into the picture. Public relations is more than just writing press releases – it encapsulates a wide range of services that vary from crisis management to speech writing.

Public Relations: Training, Career and Jobs
PR is basically the way the public perceives you – your public image. It is how the public perceives your product or service. Public relations has the advantage of telling a complete story by delivering through the press media. By supplying press releases that get distributed to the target audiences in order to create and capture interest, PR rules!

Planning Corporate Communication
External communication or corporate communication techniques include: Public Relations (PR), Advertising, Personal Selling and Sales Promotion. Learn the difference among these techniques.

PR Based Business
PR or Public Relations is a handy tool to have in your belt when you’re showcasing any business and product. But handling PR can be tricky business. It pays off when done right and hurts bad when done wrong.

7 Steps for a Do It Yourself PR Program
This article provides seven steps to create a do-it-yourself PR program for your company as described by a top professional in the field.

PR in B2B Markets for Leads
For lead generation in your marketing programs, use a good public relations strategy.

The Killer Categories in the World of PR
They say that the best things in life are free. This article looks at how by understanding how successful PR and press releases work you can get the very best type of marketing for your company for free!

Designing A Dream PR Makeover
Add some mega buzz appeal and increase exposure for public relations campaigns fast.

PR Campaigns via Mobile Communications
Give your PR campaigns an advantage to target 1.8 billion consumers through mobile communications.

Land Your PR Campaign On A Trillion Dollar Target
Show Me The Money! Learn how-to target your PR campaigns toward profitable markets worth Trillions of Dollars.

Launching A Multicultural PR Campaign
How-to strategize a PR plan to target the trillion dollar buying power predicted for multicultural marketing.

Top Secrets of Using Strategy and PR When Responding to Bid Proposals
Did you know that there are top secrets for using strategy and PR in your response to a proposal request.? Putting the top secret PR and strategic marketing methods into play in your RFP proposal response can mean the difference between winning and losing the bid.

Why The Web Has Made Press Releases And PR Even More Valuable
Well-known and respected marketing personality Al Ries wrote a famous book proclaiming the death of Advertising and the rise of PR to replace it.

How to Write A Successful News Release for the Internet
A successful PR campaign online starts with the press release. Learn how to write an effective press release that generates direct traffic as well as boosts your search engine rankings.

The Tea Room Business Plan: Sales, Promotion and Public Relations
The best way to promote the tea room as a value added wholesale business and increase revenue is to develop a plan with a limited number of steps and work the plan with focus sustained effort. Having already developed a profile of the ideal customer in a limited geographic area the plan may take the following steps.

Public Relations, The Lunatic Express And The Iron Snake
One hundred and ten years have passed in East Africa and the Lunatic Express is still in competition with the Africans’ idea of the Iron Snake.

Media Publicity - Get Reporters on Your Side
Media publicity is something you want to generate. Build relationships with reporters and make their job easier by pitching them ideas that will garner you media publicity.

David Cameron and His Pr Team
Whether it's a bike ride to work or a sledge ride in Norway, David Cameron and his PR team know that a good photograph of the man in action can have major media impact. But do they get the right shot? On the day the Tory leader faces his first electoral test, New Labour's former communications guru Alastair Campbell, who knows a thing or two about the subject, casts an eye...

Dignified City Give Fergie and His Old Silver Tongue a Lesson in Public Relations
Soccer: The row over Gary Neville's badge brandishing is further proof that Manchester United are no more media-savvy than Malcolm Glazer is ...

Blogs: A New Public Relations Tool
Although many companies are already taking advantage of weblogs as a public relations tool, the majority of businesses have not. Blogs are the future of online reputation management.

Rugby Union: Rfu to Fight for Central Contracts
The RFU has hired a US public relations firm as it signals its intention to gain greater control over elite players with central contracts.

Nation Branding and Place Marketing - Promotion, Sales, Public Relations, Marketing, and Advertising
Advantages have to be communicated to potential customers if they are not to remain unrealized potentials. Moreover, communication alone - the exchange of information - is not enough. Clients have to be influenced and motivated to visit a country, invest in it, or trade with it.

Has Corporate Pr Learned the Lessons of 9/11?
After Starbucks suffered a battering on September 11 for charging firemen for bottled water, MediaGuardian asks whether big corporations such as Danone, which effectively runs Sumatra's water system, will reap good or ill will in the wake of the tsunami. By Julia Day.

Pentagon Steps Up Propaganda Efforts
1pm: The Pentagon is planning a PR campaign to get the world behind the next stage of its 'war on terror'. By Jessica Hodgson.