Press Release Template

Writing a press release is quite a challenge but if you can step into the shoes of a journalist then your task is simple. A press release is nothing but a news story that you would provide to the journalist for publication. The main aim of drafting a press release is to convince the news reporter about the newsworthiness of a particular event, personality, product, or service. Today many individuals and companies use the press releases for publicity and free marketing as well free advertising. You can send the press release in person, via mail, or fax to a journalist or a newspaper editor. Before I tell you about how to write a press release and provide you with a template it is essential to have prior knowledge of certain things.

Press Release Tips

• A press release should be brief as the journalist would not read a lengthy document.
• It is better to print the press release on the letter head of the company.
• Make sure that you include all the important things about the subject, such as, who, what, when, why, and how, in short, 5W and 1H has to be answered.
• You must write a catchy headline to attract the journalist or an editor.
• Divide the content in small logical paragraphs.
• Make sure that you provide an editor with all your contact details in case of any clarification.
• Use a professional and unbiased language and do not boast too much about your product or service.
• One of the important press release tips is that always write a press release in a journalistic tone and in a third person.
• You should go through other press releases for better knowledge.
• You may also ask a reporter for press release format that you can refer to.
• It is also advisable to mention about the word count of the press release so that it becomes easier for the sub editor.

Template for Press Release

Given below is a general press release format that you can use and also personalize as per your needs and requirements.

Name: First you provide the reporter with your name and name of your company. If you are using a letter head of the company and then writing only your name and designation is enough. Contact: Here you must provide all your contact details including address, phone number, fax number, and email ID. Title: The title of the press release is very important. You must have a catchy and self-explanatory headline. Beating around the bush and a flowery headline should be avoided. Subtitle: This section is not mandatory, you may or may not have a sub title. But if you have a subtitle then it has to be below the headline and in a smaller font but has to be catchy again. Dateline: This is one of the peculiar features of newspapers. This will include details like the day, date, city, state, and country of the issue, news, or event you are writing about. You need to provide the reporter with all such details. Main Body: The first paragraph should be treated like a main body where all the crucial points consisting of 5Ws and 1H. If you do not provide this format then it is possible that important information written in later paragraphs may be edited. So you should provide all the important information in the first paragraph itself. Other paragraphs: If you need to give additional information, such as company information, information about other products, and services. then distribute it in further paragraphs but do not expect that to be published. End of The Press Release: You can notify the end of the press release by a straight line, like _____ or, *** or, ###, etc.

Press Release Sample

Logo of the Company Contact: Sandra Williams Public Relation Officer Tel: 374-620-883 Cell Phone: 96-74-53-45-30 Fax: 7000003200 Email: sandrasmith@gmail.com ABC COMPANY LAUNCHES NEW AFFORDABLE LINE OF CLOTHING ABC's new clothing line will allow common people to adorn outfits by world's best designers. New York City, New York: ABC corporation launches its new clothing line on November 22 at La Perla Hotel, at 7.30 pm. The event will be attended by many international super models, celebrities, renowned designers, and other clothing brands. The launch inauguration will be done by World famous designer Wilson Walaya followed by a fashion show choreographed by France's best fashion choreographer, Jacques Marques. This launch is special for the company as it is going to make a new mark in the fashion industry where common people can also afford the designer wears. With reference to this, Wilson Walaya said, " I am overwhelmed and honored. I am excited about this event and I think, the common people are more excited that me. This affordable clothing line is sure to create a rage not only among fashionistas but also the consumers." ABC is planning to launch a new Eco friendly clothing line for environment lovers in the next year. ***

The above template gives you a clear idea about how meticulously the press release has to be written. I hope this information was resourceful for you. You can draft your own press release following the above guidelines. All the best!!!