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"How come we choose from just two people to run for president and 50 for Miss America?" Funny as that may sound, have you given a thought to it? Isn't it incredible that we have only two options for choosing who will run the country? Well, but if you think about it, there is so much competition between just two candidates, that I think it's better off this way! And even though there are just two of them, there is enough competition, with either party wanting to outdo the other in terms of promises of a brighter future, finding solutions for problems, improving the economy, etc.

How do they win votes then? Well, this is where the campaign slogans come into the picture. One liners either praising one candidate, promising a bright future, or sometimes even dissing the opponent are a great way of catching people's attention! So here are a few slogans that have been used over the years. Some are good, some mediocre, and some did the job! Here they are...
Presidential Campaign Slogans
19th Century
William Henry Harrison
William Henry Harrison
"Tippecanoe and Tyler too." - 1840
Franklin Pierce
Franklin Pierce
"We Polked you in '44, We shall Pierce you in '52" - 1852
John Fremont
John Fremont
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" - 1856
Abraham Lincoln
Abraham Lincoln
"Vote Yourself a Farm" - 1864
"Don't Trade Horses in Midstream" - 1864
Ulysses S. Grant
Ulysses S. Grant
"Vote as You Shot" - 1868

Samuel Tilden
"Tilden or Blood!" - 1876

James Dick
"Ma, Ma where's my Pa?" - 1884

This was used by James Dick's supporters against his opponent Grover Cleveland in the presidential elections. It alluded to fact that Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"
20th Century
William McKinley
William McKinley
"Four more Years of the Full Dinner Pail" - 1900
"Let Well Enough Alone" - 1900
Woodrow Wilson
Woodrow Wilson
"He kept us Out of War" - 1916
"He proved the pen mightier than the sword" - 1916
Warren G. Harding
Warren G. Harding
"Return to normalcy" - 1920
Calvin Coolidge
Calvin Coolidge
"Keep Cool and Keep Coolidge" - 1924
Herbert Hoover
Herbert Hoover
"Who but Hoover" - 1928
"A Chicken in Every Pot. A Car in Every Garage." - 1928
"We are turning the corner." - 1932
Franklin D. Roosevelt
Franklin D. Roosevelt
"Let's Get Another Deck" - 1936
"Don't Swap Horses in Midstream" - 1936
"We are going to win this war and the peace that follows." - 1936

Alfred M. Landon
"Defeat the New Deal and Its Reckless Spending" - 1936
"Let's Make It a Landon-Slide" - 1936
"Life, Liberty, and Landon" - 1936

Wendell L. Willkie
"No Fourth Term Either" - 1940
"There's No Indispensable Man" - 1940
"Win with Willkie" - 1940
"We Want Willkie" -1940
"Roosevelt for Ex-President" - 1940
Harry S. Truman
Harry S. Truman
"I'm just wild about Harry" - 1948
"Pour it on 'em, Harry!" - 1948

The first one was a rip off from a 1921 popular song title written by Noble Sissle and Eubie Blake.
Dwight D. Eisenhower
Dwight D. Eisenhower
"I like Ike" - 1952
"Peace and Prosperity" - 1956
John F. Kennedy
John F. Kennedy
"A time for greatness." - 1960
"We Can Do Better" - 1960
Lyndon Johnson
Lyndon Johnson
"All the way with LBJ" - 1964

Lyndon Johnson's Democratic campaign came up with a response that more effectively branded Goldwater as a right-wing extremist thorough this slogan. The response went, "In Your Guts, You Know He's Nuts."!

Barry Goldwater
"In Your Heart, You Know He's Right" - 1964

Richard Nixon
"This time, vote like your whole world depended on it." - 1968
Jimmy Carter
"Not Just Peanuts!" - 1976
"A Leader, For a Change" - 1976

The first slogan referred to the poor economy that plagued the Jimmy Carter presidency. The second one was to tell the people that Jimmy Carter, who was earlier a peanut farmer, had qualifications as well the experience for holding office.

Ronald Reagan
"Are You Better Off Than You Were Four Years Ago?" - 1984
"Morning Again in America" - 1984

H. Ross Perot
"Ross for Boss" - 1992
Bill Clinton
"For People, for a Change" - 1992
"Putting People First" - 1992
"It's the economy, stupid!" - 1992

Bill Clinton used the last slogan, referring to President Bush's promise of "no new taxes".
21st Century
George W. Bush
George W. Bush
"A Safer World and a More Hopeful America" - 2004

Interestingly, George's detractors used Abe Lincoln's campaign slogan, parodying it as "Don't change horsemen in mid-apocalypse."
John Kerry
John Kerry
"A Stronger America" - 2004
Barack Obama
Barack Obama
"Yes We Can" - 2008
"Change We Can Believe In" - 2008
"Forward" - 2012
John McCain
John McCain
"Country First" - 2008
"Drill, baby, Drill!" - 2008
"Reform, prosperity and peace" - 2008
Ralph Nader
Ralph Nader
"People Fighting Back or We'll Fight Back" - 2008

Ron Paul
"Restore America Now" - 2012

Jill Stein
"A Green New Deal for America" - 2012
Mitt Romney
Mitt Romney
"Believe in America" - 2012

Gary Johnson
"The People's President" - 2012
There are many more, but these were the ones that really stuck and made an impact on the people. It's no mean feat coming up with slogans that will catch the attention of the people as well as inspire them to go vote for the respective candidates. And it's just a few words. You cannot have sentences either. Some of these slogans were efficacious enough to give people goose bumps and fire them up! Now that's something!