Presidential Campaign Slogans

The way the slogans for presidential campaigns are coined can make or break the candidate's chances of winning the election. Of course a very catchy slogan would not work if the candidate has not proved himself or herself. These are a last minute gimmick to lure and attract people to vote for a particular candidate. Scroll down to read some interesting ones.
"How come we choose from just two people to run for president and 50 for Miss America?" Is what someone has said about the US presidential elections! Wow! Come to think of it, even though it sounds funny, it is so very true! However, just 2 candidates are enough to create a flurry and anxiousness in the supporters, translating into voters. To add to the dilemma as to who should be voted, there are huge campaigns, adorned with slogans to lure the fish into the bait, that is the voters.

List of Presidential Campaign Slogans

The list below contains probably the most popular ones till date.

Don't swap horses in midstream - This was used by Abraham Lincoln. Interestingly, this was used by George W. Bush, as well, with detractors parodying it as "Don't change horsemen in mid-apocalypse." Moreover, for a comic touch in the film Wag the Dog too this slogan was used.

Drill, baby, Drill! - In 2008, this was slogan of John McCain, used by his Vice Presidential candidate Sarah Palin.

A Chicken in Every Pot. A car in every garage - Herbert Hoover chose this as his 1928 Republican slogan.

Hope - One of the most famous slogans from President Barack Obama in 2008 was hope.

Yes We Can - Yet another one of Obama's much hyped 2008 presidency campaign.

It's the economy, stupid - It was in 1992 that Bill Clinton used this, referring to President Bush's promise of "no new taxes".

A time for greatness - 1960 U.S. presidential campaign theme of John F. Kennedy.

Ma, Ma where's my Pa? - In 1884 this was used by the James Dick supporters against his opponent Grover Cleveland in the presidential elections. It alluded to fact that Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"

Keep Cool and Keep Coolidge - This was used by Calvin Coolidge.

Let's Make It a Landon-Slide - Alfred Landon used this in 1936.

I'm just wild about Harry - 1948 U.S. presidential slogan of Harry S. Truman, a rip off from a 1921 popular song title written by Noble Sissle and Eubie Blake.

Are You Better Off Now Than You Were Four Years Ago? - Slogan of Ronald Reagan in 1980. It referred to the poor economy that plagued the Jimmy Carter presidency.

Not Just Peanuts - Jimmy Carter, who was a peanut farmer, had other experience and qualifications for the office, was what he meant by this.

A Leader, For a Change - Jimmy Carter opted for this in 1976 bid for the presidency.

In Your Heart You Know He's Right - Barry Goldwater, Republican nominee inspired a number of impassioned conservatives in 1964 with this slogan.

In Your Guts, You Know He's Nuts - Lyndon Johnson's Democratic campaign came up with a response that more effectively branded Goldwater as a right-wing extremist thorough this slogan.

It's Time to Change America - This was the theme and catch line of the 1992 U.S. presidential campaign of Bill Clinton.

Pour it on 'em, Harry! - In 1948, Harry S. Truman used this to woo the voters.

There are quite a few more but these were the most caustic, funny and famous of the caboodle of slogans. Some of these proved useful and worked to attract the people of USA. Some of them didn't. But one thing is sure that elections or not, they are great piece of literature!
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Published: 1/16/2010
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