How do they win votes then? Well, this is where the campaign slogans come into the picture. One liners either praising one candidate, promising a bright future, or sometimes even dissing the opponent are a great way of catching people's attention! So here are a few slogans that have been used over the years. Some are good, some mediocre, and some did the job! Here they are...
"Tilden or Blood!" - 1876
"Ma, Ma where's my Pa?" - 1884
This was used by James Dick's supporters against his opponent Grover Cleveland in the presidential elections. It alluded to fact that Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"
"A Chicken in Every Pot. A Car in Every Garage." - 1928
"We are turning the corner." - 1932
"Don't Swap Horses in Midstream" - 1936
"We are going to win this war and the peace that follows." - 1936
Alfred M. Landon
"Defeat the New Deal and Its Reckless Spending" - 1936
"Let's Make It a Landon-Slide" - 1936
"Life, Liberty, and Landon" - 1936
Wendell L. Willkie
"No Fourth Term Either" - 1940
"There's No Indispensable Man" - 1940
"Win with Willkie" - 1940
"We Want Willkie" -1940
"Roosevelt for Ex-President" - 1940
"Pour it on 'em, Harry!" - 1948
The first one was a rip off from a 1921 popular song title written by Noble Sissle and Eubie Blake.
Lyndon Johnson's Democratic campaign came up with a response that more effectively branded Goldwater as a right-wing extremist thorough this slogan. The response went, "In Your Guts, You Know He's Nuts."!
"In Your Heart, You Know He's Right" - 1964
"This time, vote like your whole world depended on it." - 1968
"A Leader, For a Change" - 1976
The first slogan referred to the poor economy that plagued the Jimmy Carter presidency. The second one was to tell the people that Jimmy Carter, who was earlier a peanut farmer, had qualifications as well the experience for holding office.
"Are You Better Off Than You Were Four Years Ago?" - 1984
"Morning Again in America" - 1984
H. Ross Perot
"Ross for Boss" - 1992
"Putting People First" - 1992
"It's the economy, stupid!" - 1992
Bill Clinton used the last slogan, referring to President Bush's promise of "no new taxes".
Interestingly, George's detractors used Abe Lincoln's campaign slogan, parodying it as "Don't change horsemen in mid-apocalypse."
"Drill, baby, Drill!" - 2008
"Reform, prosperity and peace" - 2008
"Restore America Now" - 2012
"A Green New Deal for America" - 2012