PR Based Business

When starting a new business venture and you’ve ironed out the details of your product, the next logical step would be to let your clientele you know that you exist. Believe me, this is easier said than done. There are thousands if not millions of people out there who do the same thing you do, that why you need to make sure that they take notice of your or your business is as good as dead.

Let’s face it, nothing is totally unique anymore, we’ve taken bits and pieces of ideas from everything that exists and put it in our product. So what can give you the edge that you need? The answer is simple, it’s your image. People buy what they think is best and for all I know you might be the best but you can also be the worst in your category (well, let’s hope not…). The only difference is that the products that sell are perceived as the best in their class.

Here’s where advertising and a good public relations (PR) comes in. Advertising gets you the exposure and you’ll be talked about in the first few weeks but this method is somewhat overlooked by people since it is solicited. So the next step would be boosting your PR. In reality, a good public relations strategy is an alternative to advertising. The bonus here is that PR amounts to credibility and that’s worth its value in gold.

There are a lot of ways where you can generate good PR but the center idea of it all is to make other people talk about you, make them experience your product and let them talk about it in your target market’s media outlets. Be careful though, this strategy can be a double edge sword. If your after unbiased opinions (and a positive opinion unbiased opinion is what you’re after) then you leave your fate to the person that’s going to say something about your product, so before you let them try them then iron out all the kinks and pray that they have a more than pleasant experience.

From experience working with my current company, owned by Teodorico Haresco, Philippines' entrepreneur, I’d say this works quite well when done right.