Personalized Bottled Water for Sporting Events and Participants

Sports and athletics are such a pervasive force in American culture that few people can avoid its impact. Memories of an important game, event, score or sports outing are often long lasting whether they are at the institution, team or individual level.

Personalized bottled drinking water is an excellent way to create lasting memories and produce high-quality messages. Branding messages are available for teams, institutions and individuals.

Private label water is also an ideal vehicle for fundraising by schools, teams and individual athletes. Sales revenue through personalized bottled water sales at school sporting events helps ease current budget restrictions.

Sports in America

America is a sporting country with a substantial amount of time and resources devoted to the enjoyment of competitive sporting activities. Sports go hand in hand with a health and wellness life style; competitiveness is an important element in building character in our country’s youth and future leadership.

From childhood until post retirement, sports and athletics serve to entertain and create role models as part of exercise and healthy living programs. As children and young adults combine competition with positive academic programs and extra curricular activities character and integrity are created. Continuing through adulthood, middle age and retirement athletics are a constant factor in American life. Many retirees spend a great deal of their free time pursuing sports based healthy lifestyles.

American sports are a major multi-billion dollar industry. Professional teams represent the major cities in America and engage in all major sports. Colleges base a significant amount of their activities and fundraising on sports. This approach permeates high schools, middle schools and even elementary schools throughout the nation and also allows for various club teams and private leagues to be established in numerous towns and cities around the country. The sports industry is so popular that suppliers of sports products rank among the Fortune 500 of companies.

In addition to team sports, almost every family in the country is engaged in some form of sports activity, including golf, skiing, water sports, bowling, outdoor events and others ranking high on the list of family oriented activities.

The Value of Memorable Events

Pleasant memories of unique performance or events are the result of many sporting activities. Often the powerful memories of a winning season for a local team, the big game that a child participates in, the unforgettable eagle, birdie or hole in one on the golf course and other memories remind us continuously. Many people derive significant pleasure from these memories.

Over time however, even the most powerful memories fade and memorabilia are often valuable reminders. These mementos take many forms but serve to create continued interest in the healthy lifestyle of sports and athletic competition. Since individual and team performance is often the result of hard work, a reminder of accomplishment is often valuable.

Personalized Bottled Water Memories

Personalized bottled water is an excellent way to preserve the memory of important sporting events. With a custom designed label for every occasion, the water can be consumed at the event or at a later date. In addition, personalized bottled water is ideal for team sports or individual participants and is an effective vehicle for fundraising events.

The technology is available to create a cost effective, high-quality personalized label that imparts a lasting message. Application of a custom designed label to a quality water bottle adds a powerful and distinctive advertising component to a high-quality refreshment drink.

Often referred to as consumable advertising, personalized bottled water can include graphics and pictures as well as text that can refer to a specific event and can often be modified for subsequent events. Designed labels can also be stored for future use and other occasions.

An additional feature of personalized bottled water is that the water bottles can be stored for future occasions and for extended periods of time if the water does not contains any minerals or contaminants. An important feature of branded drinking water is the long term nature of the message. Many people who receive private label water tend to retain the bottles because of the uniqueness and quality of the label.

Create a Personal Message and Brand

Although brand creation has been identified in the corporate world, individuals can also create their own brand image related to their own sports interests. Private label water for the golfer, hunter, fisherman or sports car enthusiast can convey a personal message or one related to an individual’s club or organization; personalized branding can create interest and enjoyment at future events or family gatherings.

The key to the creation of an effective message is through the development of a unique and focused idea that is simple yet powerful. As a result, care must be taken during label design to keep the message as simple as possible.

For those who are involved in sports and athletics as a business, personalized bottled water can provide a powerful brand image and message, which complements marketing and business development efforts.

An Ideal Fundraiser

Personalized bottled water is ideal for events and fundraising. Often, bottles of water can be sold at these events at a profit while also representing a wholesome, effective way of raising money for booster clubs and other organizations.

Private label water is flexible for fundraising because the basic label can be modified for other sporting events at a later date. In addition, schedules and other information pertinent to sporting events can be easily added or altered.

Today, many schools are under significant budget reduction pressure and sporting events for schools offer new ways to increase revenue. Sales of water with a branding message attached in the form of custom label have shown to be very popular, which has created large profits for the participating schools and programs. Further, when the label is retained by the school or the supplier, modifications for upcoming events are easy and fast.

Water is a major component of a healthy life style and, compared to other fundraising products like candy, pizza and sugar laden soft drinks, offers a quality alternative to the consumer.

Personalized Bottled Water for the Individual

For many individuals, sports and outdoor activities represent important parts of their lives. Private label drinking water can serve as a reminder of their enjoyment with the sport.

Specific uses include boat outings, golf weekends, and hunting gatherings, bowling teams and leagues and many other sports applications that are made more memorable and enjoyable with personalized water for the individual or overall occasion. The applications are limited only to the user’s imagination.

Some bottled water companies can create a custom background label that serves as a template for many different types of events or sports activities. Some vendors include standard templates that an individual can use for their own message. The best suppliers have technology that gives the individual, team or institution the ability to design their own labels.

The Element of Quality

An overriding feature in the creation of personalized bottled water is the consideration of quality in three areas:

• Quality of water

The basic element of private label bottled water is, of course, water. However, there are many differences in the quality of bottled water. Ultra-pure bottled water produced by a combination of the distillation, filtration and ozonation processes is considered by many to be of the best quality because it does not contain minerals, contaminants or bacteria.

• Quality of packaging

Since personalized bottled water combines health, refreshment and advertising, the packaging component must make a bold and forthright statement. Substandard bottle quality will seriously compromise the strength of the message.

• Quality of labeling design, printing and application

The label is the most significant part of private label drinking water; the message must be communicated in the strongest and clearest way in order to extend its original intent to the consumer. The label should be developed by a graphics designer or with technology that will aid the consumer in developing their own quality image. Printing is especially critical and the printing process should allow that the labels are guaranteed to have the same quality of any top-shelf brand in your gourmet or quality food store.

All labels should be waterproof and preferably laminated to ensure a long service life.

What to Look For In Private Label Water

Personalized bottled water has become increasingly popular for sporting events, teams and participants. This is particularly true with the advent of e-commerce that allows users the ability to design a label and purchase water online.

Quality is critical because the label serves as a statement for the team, institution or individual. If any portion of the water, package or label combination contains substandard quality, then the entire product is compromised.

Reliable vendors with a reputation for quality, customer service and the ability to design labels and provide online service will almost always guarantee customer satisfaction.

Jon M. Stout is Chairman of the Board of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to www.elementh2o.com