Personal Trainer Business Cards: Special Rules You should Know!

So, if you are a personal trainer, or soon to become a personal trainer, I think you've made a great career choice. The health and fitness business is constantly growing and is always new and changing. Your first course of action should be to begin looking for clients and work with. One of the best ways to do this is with a solid business card distribution campaign. However, there are some special considerations when thinking about making business cards to begin promoting you and your new business.

When you think about what a business card is, you might consider it is a professional courtesy. Maybe it's a tool you use for formal occasions or use it as a lingering reminder in case someone wants a personal trainer in the future. All of these are the wrong way to use business cards. How many business cards have you been given over the years that you just end up throwing away? You don't want to spend money on throw away material.

Now if you've spent any time in marketing you might think that I'm asking for some kind of call to action being put on your card. That is a line that ends in "Ask me how," or "Call immediately" or the like. You would be mistaken; those are horrible things to include on a business card. Anything you have to pitch towards a new client should be done upfront. That is, instead of making them take an action - just put something on the card that's a strong reason or something that has a strong value for your customer.

If you specialize in your area of instruction the card's message should include any accomplishments in that specialized area. For instance, if you work with runners specifically, your upfront line might be "My clients have cut over 40 hours off of their collective mile run time last year." That automatically gives your prospective customer an idea of what type of trainer you are and that you get results!

Generally speaking a strong line such as the one above is the only sales pitch you will need to throw. It takes the question of "Value" or "Worth" out of the equation and makes them focus on results. It also puts you in the great position of being the guy or girl that can get them the results they want. After all, your training has decreased running time by 40 hours! It makes selling yourself much easier when they already know what you do and how well you do it.

Always be sure to include important information about yourself and how to get in touch with you. Typically I like to see your name, any professional alias, a personal and a professional phone number, and the gym or gyms that you work out of. There's no reason for an address and in fact an address can be a bad idea. If your potential client happens to go to that address when you are not there, another personal trainer may sign them up and you get no benefit out of your intelligently designed business card.

So, now you should have some basic rules to follow and an idea of how to lay out your business card. My last piece of advice would be to check out Fitness Business Cards as they specialize in connecting fitness professionals such as yourself with business card designers who know what you are looking for.

You will want to see the vendors list with blue links near the top of the page. We hope this article has left you feeling a little more confident about ordering your first business cards, or redesigning your current business card format.