Do You Own a Store? Get Someone to Write About It

When it comes to marketing, it’s imperative that you think outside of the box. Newspaper ads work great. An ad in the local yellow pages also works great. But what can you do that others are not doing?

Look for someone to interview you and write about you. Magazines in every field are coming out monthly. Business owners are being written about in almost every edition. Online, there are thousands of ezines on every topic imaginable.

How wonderful to be interviewed and written about by an expert in the field. How does this help you? First of all, it’s free publicity for you. If you are interviewed and promoted by someone in an article, there is no cost to you except for time. In addition, you now have the opportunity to use this interview in your own promotional materials. We have all seen small retail businesses post signs that say "voted number one by ______", or "according to _________ we have the largest selection of ________". All you are doing is letting folks know that someone else has spoken about you or written about you.

You can also seek someone in the field to do a product review for you. Offer to send a sample of your product if they in return will write a product review of your product. This time, the cost to you is a sample. However, the return can be amazing.

Articles are more popular today than ever before. Take advantage of articles by asking a writer in your field to interview you and write about you.

About the author:
Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at http://www.scrapping-made-simple.com