Natural Organic Search Marketing

Organic, also known as natural, search engine marketing uses search engine optimization as a foundation for building placement for keywords in search results, establishing a credible professional reputation, encouraging in-bound links, and solidifying your corporate identity.

Organic search engine marketing, or keyword marketing, uses the SEO components of a Site to create key topic-rich advertisements, listings, and partnerships with search engines, search directories, and other Websites. OMS enhances paid-for marketing campaigns, as well: Providing high keyword relevancy, natural search engine listings for Websites, and penetration into additional markets not targeted through paid-for marketing strategies. A good OMS program will additionally identify, research, and present to the Website owner recommendations for funded marketing activities, such as advertisements, articles, and industry directory placements.

Organic Marketing Services (OMS) do not utilize pay-for-placement, pay-for-performance, keyword bidding, or pay-per-click tactics. Instead, non-fee based submission practices are used to entice search engine spiders and human edited directories to include a Website in their index. The submissions occur at least twice monthly, on or around the 1st and 15th of every month and are performed manually.

This timetable ensures a Site will be crawled by search engine spiders on a regular basis. Directory submission are performed as necessary, usually prior to search engine submissions so the additional in-bound links are spidered and ranked for relevancy. Organic marketing obeys the unique rules set forth by search entities, and never results in a Website being banned for black hat or guerilla marketing techniques.

The average monthly cost for OMS services are approximately $100 for 1 hour of service. Of course, additional time is always available dependent on a client's needs. Generally, this one hour is allocated to submission activities, domain statistics review, and coordination with the SEO provider for appropriate updates.

Many OMS providers act as on-going consultants on monthly retainer to keep a company trained to promote their own Website using the tactics set in place by the OMS expert. This approach continues to keep costs down, search engine keyword penetration up, and builds a highly synergistic partnership between the company managers, staff, and the OMS provider. The resultant knowledge resources garnered from such a partnership carries longevity, often enabling a company to assume full control of their OMS programs once established and running smoothly.

Summary: Organic search engine marketing is more effective, less expensive, and lasts longer than paid-for marketing activities.

About the author
Brenda J Meltz has been a web developer, SEO'ist, and online marketer since 1996, with a proven track record of SEO and online marketing success with small to mid-sized businesses. She recently launched a new Schenectady, NY SEO company and organic search marketing company: Website-SEO-Marketing.

Website SEO Marketing
Search engine optimization and organic marketing services to promote business Websites