Mortgage Marketing

UK Consumer Finance: Discount Mortgages and why the banks want to promote them
A look at why banks and building societies are so keen to promote Discount Mortgages.

Tips to Get Approved for the Wells Fargo Mortgage Modifications
Approval for the mortgage modifications will become easy once you complete the application and submit all the documentation needed by the lenders.You will be shocked to know that most of the applications are rejected because of incomplete details and application.

What to do When You Feel Defeated in the Mortgage Industry
Decide how much longer you can stick things out. Having a definite end-game in mind, puts things into perspective. It also gives you "fight or flight" motivation. Here are some things to keep in mind when you feel defeated and are ready to give up.

What Mortgage Industry Insiders Read To Stay Up To Date In Their Business
Here are some of the best mortgage publications every insider reads. You should too! Not only is there plenty of information regarding RESPA’s new rules, but there are some great sales and marketing ideas. If you want to grow your business to the next level, make an investment and become a subscriber to each of them. Your bank account will thank you!

Thoughts To Steer By On Your Way To Success In The Mortgage Business
For me, when I first started out, I was only earning about 10% commission on every loan I closed. That’s right, a measly, 10% on each one! Peanuts, you say? But, I had a plan…and I knew that once I learned the mortgage business from the inside, I could move on to bigger and better things.

Top Three Barriers to Solving the Mortgage Crisis
The mortgage crisis has been troubling America for nearly two years while our representatives in Washington have done nothing. Its time the truth is told about why we cannot solve the mortgage crisis now or in the for foreseeable future.

The Next Great Mortgage Boom - Are You Ready?
As a broker, branch manager or loan officer, if you want to survive in this competitive and cutthroat market, you’ve got to be aware of what’s in store. Here is my prediction for the next hot loan in the mortgage market. What's yours?

The Most Powerful Phrases You Can Say to a Mortgage Prospect as a Loan Officer
Here’s how; the words you use when dealing with a mortgage prospect affect the conversation, and can even be the deciding factor in whether or not you get the loan. Yes, what you choose to say and how you say it, will decide how much money you earn this year. Here are some key phrases I always teach my students, to ask their customers...

The Cold Hard Truth About Mortgage Property Appraisals
When someone tells me the value of their home I take it with a grain of salt because I know that most likely the appraisal will come in far less than they think…and I price my loans accordingly. I suggest you do the same. Listen to your gut instinct and never just take the borrowers word for it. Here is the cold, hard truth on valuations and what appraisers will NEVER tell you. Keep these points in mind on every loan you do.

Overcoming Common Sales Objections When Trying To Sell Mortgages As A Loan Officer
In the mortgage industry, we face a unique challenge—getting the customer to "believe" us, and not the other loan officer/broker (who may just be stretching the truth to get a sale, and may never deliver as promised). Here are some of the most common objections I hear, the reasons behind them, and what I say to put the borrower at ease. Even when I think I’ve heard them all, people surprise me!

If You Want More Mortgage Business, Never, Ever, Say This Word
One thing I learned early on, is how your vocabulary can dictate your success. How you choose to phrase things can have a dramatic impact on your bottom line. And, if more business is what you want—then never, ever, use this word.

20 Habits of Top Producers in the Mortgage Industry
Top producers aren’t made overnight and the skills they use to generate more business can’t be learned in a day. However, I’m going to try and isolate the skills that I’ve seen in the top producers that I’ve worked with, and the reason for their success.

How To Choose A Mortgage Netbranch When Starting Your Own Mortgage Company
Net branching is a term that is very loosely thrown around the industry, and not every partnership opportunity a company offers is a true "net branch". Please be careful. Here are the top reasons why loan officers decide to branch-out on their own.

Mortgage Marketing Over the Phone
Marketing your products and services over the telephone can be one of the more challenging ways of promoting you and your products. Here are a few tips to make the process more successful for you.

8 Mortgage Marketing Sins that Kill Business Growth
In this article I reveal eight deadly marketing sins mortgage professionals commit that could be crippling your business growth in the mortgage business. Find out how to avoid these marketing mistakes in your mortgage business.

Five Mortgage Marketing Concepts
Marketing is perhaps the most essential way for any organization to get their products and services in front of potential customers.

Online Mortgages - The Advantages and Disadvantages
Online mortgages are a relatively new option. There are a wide range of resources available online to research your loan options, use free online loan calculations, pose questions, and apply online.

Direct Mail Marketing for Mortgage Leads
Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

Mortgage Marketing To Realtors: Get 10 Realtors in 30 Days
Mortgage marketing to realtors. Discover how to get 10 top producing real estate agents sending you business within 30 days.

How To Run Your Loan Officer Business
How you run your loan officer business has a direct impact on how successful it is. Learn the simple steps to stop getting pushed around by realtors and clients.

Mortgage Marketing 101: A Crash Course In Mortgage Loan Marketing
Mortgage Marketing Crash Course...

7 Mortgage Marketing Tips for Loan Officers
It is my intention that these marketing tips will help you avoid common mistakes made by the majority of loan...