Modern Wedding Invitations: Ways to Sell Your Wedding

How modern wedding invitations can serve as a couple’s business card and advertise their upcoming wedding.
Modern Wedding Invitations: Ways to Sell Your Wedding
Together as a couple, you’ve planned out the perfect wedding down to every last detail but how do you ensure invited guests will come? Due to scheduling conflicts, while it is impossible every potential guest will be able to attend your wedding, there are ways to help promote your upcoming event. Being proactive and thinking like a salesman will enable you to come up with clever ideas your guests just can’t resist. Thanks to modern wedding invitations, couples can go beyond the basic date, time and place to give guests and exciting preview of what’s to come, all while highlighting their humoristic talents.

To create enthusiasm and guest excitement, try to promote as many elements of your wedding as possible in order to give guests insider information highlighting your big day. To make this possible, when purchasing wedding invitations, select ribbons that will be the same colors as your bridal party dresses or wedding flowers. Choose the invitation’s background to provide a subtle reminder to hint about the wedding’s advertised location. Invitation papers representing indoor or outdoor wedding venues or those silently announcing the type of location selected (beachfront, rustic mountain lodge, etc.) can get guests interested in visiting this special setting.

With custom printing options available, standard font formats can be replaced with more exciting typesets that seem to make invitations come alive. While more traditional brides may want a tried and true font and simply worded wedding invitation, those seeking more exciting invitations may want theirs to read like a business card. The couple’s names, the wedding’s location, hours of the wedding’s operation (start time), business phone number (for RSVP confirmation), or couple’s email address (for email confirmations) can all add a business approach to your invitations. Furthermore, just as all business have their slogans or taglines, you may want to include one of your own at the bottom of the invitation for added salesmanship.

For a more humorous approach, you could be like some business cards or advertisements and include information offering free welcome gifts available to the first designated amount of callers responding to your invitation. Of course, these free gifts would be a great souvenir program, warm food and exciting post-ceremony entertainment, but only those that attend would know. Another way to add a fun touch is to create some that serve as modern advertisements. Soliciting guests to visit your location on the special day could be promoted and closed with something witty along the lines of telling them (insert each couple’s name) sent you. Also, when creating an advertisement type of wedding invitation, a couple can market their wedding date as a one time only event and at the wedding’s closing time jokingly make a reference that everything must go. These funny types of sales pitches show a sense of humor and that as a couple, you both can definitely think outside of the box.

When creating the wording on customized wedding invitations, don’t be afraid to do something out of the ordinary. This is your special day. Adding personal touches your friends and family will appreciate shows them you put a lot of thought into these modern wedding invitations and are taking this event seriously, yet you still have a sense of humor. Getting fun with wedding invitations is a great way to relieve wedding stress. Because many aspects of a couple’s wedding have to conform to established guidelines, breaking free and creating a style all your own will give guests an opportunity to see your funny side and will definitely motivate them to attend this once in a lifetime event.

By Vern Masterson
Published: 9/25/2009
 
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