Mitsubishi Delivers New National Outlander Ad

Mitsubishi Motors North America unveils its national advertising campaign for the new Outlander compact crossover sport utility vehicle, which will go on sale this month at dealers in the United States. The 30-second advertisement started running last Sunday during the New York marathon coverage.

The "OutEverything" campaign, the print and TV portion of which were developed by the auto maker’s national agency, BBDO, aims to show the Outlander’s advantages against competing small CUVs. Consumers will see how the Outlander can OutStart; OutRev; OutMusic; OutManuever; OutHandle; OutPace; OutRun; and, ultimately, ‘OutEverything Everything,’ all to the sound of a thumping music track that keeps the pace," says Mitsubishi in a release.

According to the automaker, the Outlander ad campaign will also be running on cable channels like A&E, Comedy Central, MSNBC, VH1, History, E!, Spike, Animal Planet, BRAVO and the Weather Channel. Subsequently, print ads will appear in this month's issues of AutoWeek, Motor Trend, Road&Track, Car & Driver, and Automobile magazines.

Also, 100 different features of the new ’07 Outlander will be featured in a microsite created by agency Organic Inc. Mitsubishi will also give away 3 new Outlanders and other exciting prizes to visitors who registered in the site and earned points by taking quizzes or watching videos.

Mitsubishi Outlander, originally known as Airtrek, was introduced in Japan in the year 2001. Its previous name was coined from Air and Trek to convey footloose, free-spirited driving feel. The Outlander name was initiated in 2003, when the vehicle was given several auto parts modifications such as the enhancement of headlights and grille.

The second generation of Outlander was unleashed last year in some automotive market including Japan. Said model employed Mitsubishi's GS platform and utilized 2 new engines from the Global Manufacturing Alliance. Last April, the North American version of the vehicle was displayed at the New York Auto Show. This version incorporated enhanced Mitsubishi Outlander accessories and parts to bolster ergonomics and appeal. These new features make the new Outlander more captivating than its predecessor. With the help of the new ad campaign, Mitsubishi is positive that its new Outlander will make it big in the auto market.