Mission Statement Samples

In recent years, corporate branding has become a buzzword. Every firm and organization works tirelessly in keeping its brand image intact in the competitive market. Quality products priced at effective costs are some basic steps that firms take in making consumers happy.

Similarly, logos, templates and mission statements give consumers a deep insight about the objectives and goals of the firm. Besides giving clients, consumers and layman information about a firm's goals, these statements also motivate employees of the firm. This can be proved by reading various examples that are in essence, written is such a way and format, that every time an employee reads it, he become aware about its firm's mission. Mission statements are like a blueprint for a firm's path. Integrating core values, work ethics and various facets of work culture, they weave the firm, as a team working for common objectives and tasks.

Personal Samples

Example #1: Here is a sample of personal mission statement, for a job seeker or someone pursuing to develop his personality and to become more responsible in making decisions.

I love to take some time everyday from my busy schedule, to realize what I learned on that day, what I could have learned more and in a better way. Giving myself a pat on the back after doing something good and improving myself on a daily basis in all aspects of life, is what I aim to inculcate in me, as a habit.

Example #2: An example for an individual goal statement,

To work upon improving myself and grow into a emotionally and physically healthy man. Act with integrity and honesty in all daily life affairs. Be a supportive, caring and understanding partner. Act responsibly by keeping the bigger picture in mind.

Samples for Company Goals

Focus on some excerpts of sample mission statements of two major companies...

Example #1: Sony Group

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

Example #2: Dell

"Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality, leading technology, competitive pricing, individual and company accountability, best-in-class service and support, flexible customization capability, superior corporate citizenship and financial stability"

Samples for Marketing Mission

Example #1: Here is one of the statement examples of the world popular advertising firm, Ogilvy and Mather.

Our mission, "to be the most valued, by those who most value brands" is a testament to out belief that every brand encounter is an opportunity to either build or diminish the brand relationship. This emphasis on brands is not new to Ogilvy. David Ogilvy said in 1955, "Every advertisement is part of the long-term investment in the personality of the brand." While our fundamental belief in brands hasn't changed, our approach continues to evolve. We have codified this point of view in our practice of 360° Brand Stewardship. First, we identify and express the essence of a brand; then we ensure that essence is reflected at every consumer touch point - on-line, off-line, at home, at work, and at play. We build brands across borders and across disciplines, everywhere aiming to find out clients' most valuable customers and to keep them for life.

Writing a mission statement can be made an easier task, if you're crystal clear about your firm's objectives and goals. Vision statements are the future plans of a firm and the mission ones are steps that the firm carries out to achieve its objectives and is in general a summarized statement of purpose of the firm.