Marketing Mix

Marketing mix refers to a group of strategic marketing tools, which can be governed and which work together to fulfill the objectives of the company. For more on marketing mix, read on.
Articles

Professional SEO in Your Marketing Mix – Convincing Your Company
How to pitch a professional SEO (search engine optimization) project to the decision makers at your company.

Nation Branding and Place Marketing - The Product
In a marketing mix, the first and foremost element is the product. No amount of savvy promotion and blitz advertising can disguise the shortcomings of an inferior offering.

007 stirs the marketing mix
The new James Bond film, Die Another Day, represents a record increase in the booming business of product placement in feature films.