Marketing Manager Job Description

Marketing is a very important concept that has to be followed by manufacturing companies in order to let potential consumers know about their products and services. Marketing is a field that exploited by every company; be it from any industry such as manufacturing, software development, medical, educational, etc. Since marketing is a wide scenario to be considered and executed, there is a requirement for the process to be carried out by responsible and talented professionals. And these professionals are known as sales and marketing managers. They carry out a large number of tasks and projects, which depend on the company they are employed in and the brand or product they have to market.

Job Description

Their primary responsibility is to formulate the contents of marketing mix and put forth an effective marketing plan. He has to be in touch with the management to develop marketing strategies for any products the company is going to launch. He also has to keep an eye on the current state of the market and the details of the competitors in the same class. Before the finalization of the marketing plan, he has to conduct an exhaustive market research that will really help in the advertising and promotional campaigns of the product.

A marketing manager supervises the daily work of sales, marketing, advertising, and product promotion executives. He has evaluate the plans and strategies on the basis of Return On Investment (ROI). He also has to discuss with the company management regarding the pricing strategies and budget of the marketing campaigns.

The job description consists of overseeing if the product is advertised effectively through all decided sources of media such as television, newspapers, handouts, magazines, etc. He has to oversee all components of the product life cycle management. Researching on methods to improve or meliorate the quality and efficiency of current products and services of the company is also one of his major job duties. If you are thinking of web marketing manager, this professional simply handles and oversees the assignments that are related to Internet marketing.

Salary Range

In the majority of cases, the salary depends on the additional incentives and benefits. Professionals who have just been promoted can get an annual salary of $35,000 to $53,000. Those with one to four years of experience are eligible for a salary of approximately $39,000 to $57,000 per annum. Like in any other sector, the salary goes on increasing as per the level of experience and expertise, and the company. Another significant aspect that has an impact on the salary range is the state and city of employment. California tops the list of highest paid states for marketing managers with an annual pay range of about $51,000 to $85,000.

Today, marketing professionals are one of the well paid individuals in the industry. Also note that the above mentioned salaries are estimated figures and are subject to change as per financial conditions.