Marketing Innovation – Automatic Ad Creation

One of the most difficult tasks that faces large retailers is the ability to stay flexible from store to store. Often what sells in one store does not sell in another. Promotions work by bringing people into the store to take advantage of the bargains or to clear out stocks by offering reduced prices. Sometimes the two goals intersect which is the ultimate goal of advertising because then people come into the store and intend to purchase products.

Life before Automatic Ad Creation

Before automatic ad creation each ad had to go through a long and cumbersome process before it reached its medium. First the inventory control department would have to target certain items to become promotional items. Then they would have to bring their proposal to accounting to set the rates of discount during the promotion. Then once that was approved the information would be passed on to the graphics department to create the ads. Then the media buyers would specify where the external ads would be placed and which formats were needed for the internal store ads. Finally the ads would be sent to the store or the media to be displayed. This multi stepped task for ad creation was both inefficient and wasteful.

Life with Automatic Ad Creation

Automatic ad creation allows for cross-channel resource and tool sharing, and places ad creation in the hands of the people who can best take advantage it. With automatic ad creation a universal software suite is installed at all locations in the retail network both in the stores and offices. Then all of the graphical materials are placed at a central location which can easily be browsed or accessed from anywhere in the network. This allows store managers to use automatic ad creation to create in store ads. Regional managers can create regional ads and the corporate office can work on the national campaigns. With automatic ad creation software store managers can check their inventory and then see what kind of discounts they are allowed to make.

This automatic ad creation software not only stops corporate bottlenecks but also works with all kinds of media including free standing inserts, in-store ads, web promotions, and print ads.

For more information on this revolutionary automatic ad creation solution please check out www.universal-ad.com.