Market Segmentation

Market segmentation is a basic process in strategic marketing in which a large market is divided into subsets or sub-groups of consumers. Each group has common needs and applications for the goods and services available in the market. Segmentation is done on the basis of different factors and the members in a particular segment usually share same characteristics. For example, markets can be segmented on the basis of age groups, sex, occupations, income levels and other such factors. This categorization helps the corporations to introduce the right set of products and services aimed at particular type of consumers. This helps to increase the market share of the company for those products and services. The following articles will provide in depth information about market segmentation.
  • Market Segmentation Process
    When we take a look at the market structure of a given goods or service, it is evident that the entire market can be divided into segments through a specified process. Such a process is known as the market segmentation process which benefits the company or business to dedicate a specific service or product to each segment of the market. Thereby increasing sales and subsequently profits.
  • Market Segmentation Theory
    A market segmentation theory is a modern theory that tries to explain the relation of yield of a debt instrument with its maturity period. The following article will try to explain what is market segmentation theory.
  • Demographic Segmentation
    A major tool of marketing today, demographic segmentation is one of the easiest segmentation strategies to tap the potential market without wasting your resources. To know more about demographic segmentation, its variables, advantages and disadvantages, read on....
  • Market Segmentation Analysis
    The act of dividing target markets into various segments based on a number of factors, and then devising individual strategies for each segment is a commonly carried out practice. The task of analyzing market segmentation is imperative for the success of every company. Read on to know more.
  • Geographic Segmentation
    Geographic segmentation is a marketing strategy, whereby the prospective buyers are divided on the basis of geographic units, like cities, states, countries, etc. Read on for more information about what is geographic segmentation...
  • Psychographic Segmentation
    There are many bases for dividing markets into particular segments. Psychographic segmentation is one of the most important factors that must be kept in mind by the marketer, in order to successfully gain and maintain market share.
  • Market Segmentation Strategy
    A well-defined market segmentation strategy will enable better products and services for the customer and win you a reputation of being the 'customer's marketeer'.