Market More Quickly

Instead of aiming for unattainable perfection, marketers should strive to find what is good enough and get it out there on time. Many marketing campaigns simply spend too long in the stages of concept, development and production. Waiting around for perfection is a sure way to cause needless delays in getting your message out, or even worse, your message may never make it out at all. Consider the tips below in order to get your marketing:

Use What You Have
Repurpose materials that already exist instead of constantly working from scratch. In most cases, the reasons why a prospect should work with your business are the same as time moves on, so it is much better to build on the marketing collateral that have worked in the past.

Focus On Clarity
Craft as clear, honed headline with a message that offers real solutions to your prospects' problems. Text which is simply witty often doesn't communicate the most important points of the pitch. If you would prefer to leave the writing work to a professional, you can search for a b2b copywriter or a direct mail copywriter on the 'net. Be sure to proofread well, or use a site such as prrofreadnow.com to chance the typos before going to print. A compelling call to action is a great way to get prospects to respond, an alternative to costly give-away promos.

Get Personal When Mailing
Fire up that printer and mail out some personal letters to prospects. This is often more successful than spending too much time creating fancy mail-outs. Next, use envelopes with windows that the address can show through, to avoid the need to address the envelopes too. You may want to consider creating post cards as an inexpensive alternative. Businesses such as modernpostcard.com, amazingmail.com, and touchpointmail.com can be a cost-effective way to get post cards created, printed and sent out by mail.

Send Email To Your Opt-In List
This is another good way to avoid the necessity of developing more expensive mail-outs. Check out 'BtoB's Marketers Resource Guide - 2006' at BtoBonline.com for a good list of e-mail service providers. You can also consider printing web pages from your site instead of designing new brochures in print. In order to produce the best image possible from printed web pages, put the pages into a gloss file folder. You may also consider low-cost stock photo companies like istockphoto.com or photos.com instead of hiring custom photo work.

Keep Events Simple
Rather than putting together entire workshops and seminars, why not just partner with an organization to co-produce events? If that doesn't sound like a good idea to you, you could consider taking some of your business prospects along to another business event on a relevant topic.

Consider Part-Time Help
Part-timers can help get the job done in addition to full-time staff. If you need special skills on a per-project basis, you could hire on an independent contractor to do copywriting, design, or event coordination. An intern from a college or university can also be a good idea if you're able to trade a bit of experience for enthusiasm.

Most importantly, recognize when a job is done well enough; the next time you start to recognize that you're obsessed on how to make your marketing perfect, instead just think about what makes your communications good enough to put out there. No one can respond to your call of action if they don't receive it in time