Male Thong Underwear Sales Boom

The bottom may have dropped out of the market for women’s thongs, but it is not necessarily so for male thong underwear and some retailers are reporting that male thong underwear is one of their most popular styles because of their long history for offering practical and functional support.

Most men naively associate male thong underwear with being gay, how backward thinking is this, and women usually scream ‘Aghhhh, no’ at the thought of their male wearing thong underwear. However, women need to remember that there are also a lot of women who equally don’t look too hot in a thong either and let’s face it, thongs only look good if you have the body to carry them off, is irrespective of whether you are male or female.

Since introducing men’s thongs to our range of underwear styles, Giggleberries Men’s Underwear have seen a tremendous demand for them and surprised with just how popular they are. Retailers of female lingerie recently reported that ‘the bottom has fallen out of the market for women’s thongs’, but this is not the case for our male thongs. They are our second most popular style, accounting for about 40 percent of sales, second only to fitted trunks, which account for about 50 percent and whilst briefs now only account for 10 percent.

So why are our men’s thongs so popular with our male customers, and also with female customers buying them for their partners?

Well, feedback from customers tend to suggest that men love them so much because of the incredible support, functionality and practical qualities they have. This concurs with our beliefs that there is probably a greater argument for the fact that thongs are more suited to men than they are to women.

Men’s thongs are believed to have been around for thousands of years and are documented as being over 5000 years old. Undoubtedly, our ancestors first wore thongs when vanity was not such any issue, men weren’t shouted out as being gay for running around in one whilst trying to kill a lion with their spear and women couldn’t have given a dam, so long as the bloke brought back some food. They most likely wore them because they did what they were supposed to do, cover, support and protect their giggleberries.

This basic need for men to have a practical and supportive undergarment to protect their giggleberries is just the same today, it’s just that vanity, socialisation and cultures get in the way of us sometimes choosing what is right.

Women place just as much importance on their breast being adequately supported and are repeatedly told how important it is to be measured for a well fitting and supportive bra. Well, it is just as important to have a well fitting and supportive pair of pants for your giggleberries, and thongs do just that, without there needing to be more to them than necessary.

If only some ‘A’ list celebrity would promote them, then I am sure it would be the OK item to be seen in.

The author of this article is James Keightley of Giggleberries Men’s Designer Underwear and author of men’s designer underwear fashion.