Make-up Inside & Out

There are many makeup techniques, products and designs available. Some people prefer the minimal approach while others are eager to be more experimental or play with fashion forward looks. The important key to good makeup is that it enhances the wearer and be appropriate for the occasion or environment where it is worn.

Makeup can run the gamut from extremely simple to special effects, to celebrity, to theatrical. When my clients want to feel like stars, they turn to "celebrity" styling. These designs are fun, but should be strictly reserved for the fashion industry, stage or various forms of theatrics.

Often "celebrity" styling is confused with "special occasion" makeup. It’s your strengths and personality that should be revealed in "special occasion" designs - its about you - not the product or the artist. This affect is achieved by balancing facial structure with body and hairstyling creating overall harmony. Even skin tone is #1 on the hit parade and intensifying the personality through the eyes is the second area of importance. Make sure the intensity matches the occasion. Special occasions would include weddings, business socials, fund raisers, political gatherings, etc.

Many companies and artists contradict themselves due to product sales pressure or lack of experience and education. Unfortunately, this can be confusing to gals just looking for a special look that helps them look and feel better - in an appropriate way. Often Image consultants, and makeup counter salespeople are not bonafide makeup artists or hairstylists who are advising. Better to seek the advice of an experienced artist, see their work or portfolio and know their approaches to clients and views toward makeup styling in general.

Natural enhancements through highlighting, shading and defining contours are the best looks for the majority of women. For evening, dim lighting or platform presentations, simply intensify the entire look in a balanced way.

Tips:

1. Even skin tone communicates health and vibrancy and is the canvas for your personality. A simple dual finish powder, or trusted mineral powder can do wonders with efficiency and ease. Purchase a second one 1-2 shades darker for contouring and 1-2 shades lighter for highlighting. This way you can adjust intensity throughout the year as well for when skin changes colour and product blends easily.

2. Shaped brows and lips are the architectural foundation of the face - use a technician who is also an artist. Once you have the right shape, maintenance is easy once a week.

3. Enhanced eye-shape and facial symmetry communicates balance.

4. Dark brown rather than black eyeliner and mascara is more natural for light-skinned people and allows for their true eye color to pop naturally. You should see the person, not the makeup.

5. Defined lashes are the doorway to the eyes. Cluster lashes or demi strip lashes are a fast and fabulous way to strengthen natures lash line. Add mascara - and voila!

6. Avoid lipstick that is too bright or florescent as the lips will overpower the eyes.

Well-designed makeup, capably applied, only takes 10-12 minutes and can last more than 12 hours with only an occasional touchup.

Remember makeup is a tool. It should serve you to look and feel your best for any occasion and add to your radiance both inside and out.

Sharon Danley, Master Artist
Premium Makeup & Hairstyling
Designing Dynamic Personal & Company Images

Makeup Inside and Out
Presentation Skills