Magnetic Sponsoring: How to Tell Prospects about Your MLM Opportunity

If you've chosen to join an MLM opportunity as a means to supplement your income from your day job or as a way to replace traditional employment, you've probably put a lot of time and energy into finding prospects to join your downline. Locating prospects though is only a small part of building a successful MLM home business.

Once you find prospects who are willing to talk to you, you have to get them excited enough about your MLM opportunity to want to join. This is where most marketers fail - they start dragging out growth charts, literature about the company's history, brochures for company-sponsored trips, and information about the products sold through the program.

If you've chosen to join an MLM opportunity as a means to supplement your income from your day job or as a way to replace traditional employment, you've probably put a lot of time and energy into finding prospects to join your downline. Locating prospects though is only a small part of building a successful MLM home business.

Once you find prospects who are willing to talk to you, you have to get them excited enough about your MLM opportunity to want to join. This is where most marketers fail - they start dragging out growth charts, literature about the company's history, brochures for company-sponsored trips, and information about the products sold through the program.

While this information certainly has its place, it should be incidental to your marketing efforts, not the focus of them. When it comes right down to it, prospects could care less how long your company has been in business, how much its best marketers make, or how wonderful the products are.

What they want to know is this: What's in it for me?

Essentially, prospects want to know how they can benefit by joining your MLM opportunity. Perhaps they're worried about losing their jobs, and they want to know how they can build a safety net through your program. Maybe they want to spend more time with their children, and they're interested in how your MLM home business can allow them to be home more. Perhaps they want to promote a product that helps others achieve a goal, such as weight loss or financial freedom.

You won't find out what your prospects' problems and goals are if you spend all of your time talking about your MLM opportunity. Instead, focus on your prospects' needs (Darren Gaudry of YourNetBiz calls this magneric sponsoring and explain how your business can help fulfill those needs. You'll spend less time selling and more time building powerful business relationships that will help make your MLM home business a success!