Logo Design - The Ins and Outs

Logos are the heart and identity of any company. They exude the key elements of the company, their principles and what they stand for. By looking at a logo, you get an impression of the company at first glance, so it has to be one hundred percent right to become a successful logo design.

The first steps of creating a logo are to simplify and analyze. You must first simplify the main ingredients that are given to you whether it is the company name or color and match them to the company’s goals and expectations. Think about the key design trends and traditions that are associate with the company business, this can give inspiration. As a logo designer, your main objective should be to create a logo that echo’s the identity they want allowing the company to grow and mature with the logo.

There are many factors that have to be taken into account when designing a company logo. One of the first that should be considered is if there is going to be symbols used or if it is going to be text based. Often people can relate to a symbol more quickly than words, as symbols can be more memorable than just text (picture speak a thousand words). However the symbol must relate well to the company name in order for it to be successful. There is no point in teaming a symbol of a fruit with an insurance company. Take Apple Mac for example, they use a symbol of an apple to go with their name. And as they are now one of the world’s most recognizable brands, you would have to agree that this works. Other example of this can be seen by looking at Shell and Domino’s Pizza who both use symbols derived from their name as their logo designs. However, simple symbols cannot be used in every case. For example Marks and Spencer’s use a simple but sleek logo that consists of M&S. By using the initials of the name, there is almost a symbol logo being created, that has become their identity. This method of logo design can be applied to almost every company name. This is not only very up to date and fashionable, but it is also relevant to the company’s ethos.

If you choose to use the full name of the company in the logo, make sure that the font that is used emphasizes the company’s style. If the company are traditional, use a font that reflects this such as a clean serif font. If the company wants a more contemporary style, use a sans serif font that will reflect this. By doing this it will almost ensure that the font does not date too soon unlike if you were to use a themed font that could come across as cheap and tacky.

Overall it comes down to relevance, experience and common sense when knowing what works and doesn’t work when designing a logo. With logo design, you not only need to think about what the company need but what the public want.

logo design edinburgh
logo design, graphic design