LifeCell Uses Celebs to Market Their Wrinkle Cream

Celebrity endorsements are common in anti aging creams such as wrinkle creams. One company, called South Beach Skin Care, uses celebrities to endorse their famous wrinkle cream. Here is a look at some of the many people behind the product and how it may affect the consumer.

Endorsements such as the A-list of Hollywood celebrities, actors, and athletes are pricey. To get anyone to do just a brief appearance is tough enough and usually requires a lot of money committed to the effort. In a bold marketing campaign, the makers of LifeCell Wrinkle Cream have hired dozens of celebrities to endorse the formula. People from Paula Abdul, who is on their home page, to Terrell Owens, who stands by a sign with the insignia of the company, endorse the product and have made statements about it.

Do people really buy products because celebrities use them or endorse them? This remains to be seen in most cases, and I have not read any studies about this. However, LifeCell comes strong with a solid list of many people who are certainly well-known.

How does this effect the consumer? I would have to remember it's not in a good manner. LifeCell sells their wrinkle cream for $189, which is quite high when compared to other wrinkle creams on the market. In fact, most companies offer a system of products for that price. It's sort of worth bringing up the fact that LifeCell had to have paid hundreds of thousands, if not millions of dollars, to hire these people. Of course, some may be doing it out of sheer love of the product or generosity, but really, how often does that happen?

If you think about it, it's great marketing material to hire celebrities. However, for my money, I just look for wrinkle creams that work. I look at ingredients, I look at track record, and I look for wrinkle cream reviews submitted to authority sites about the product. When I have a firm grip on this, I make a decision and buy the product. Personally, I don't feel its important that I use the same line of skin care products as a celebrity. At the end of the day, they have much more access to other procedures and even have makeup artists and people helping them get ready for shoots, so they are always in tip-top shape. It's hard for me to justify a purchase because someone who is famous is already using the product. To me, that does nothing.

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Do the best eye creams need to have celebs endorse them? I certainly don't think so.