Internet Marketing Glossary Of Terms A-L

-A-

Ad Blocking – the process of blocking web advertisements.

Ad Space – space on a web page that is earmarked for advertisements.

Advertising Network – an online advertising agency networked with several web publishers and engaged in the marketing and selling of their advertising space.

Affiliate – an Internet publisher who ties up with an Internet company (affiliate merchant) to market the merchant's products and/or services.

Affiliate Directory – a website that lists a directory of affiliate programs.

Affiliate Forum – an online interactive community of people interested in affiliate marketing.

Affiliate Fraud – fake visitors' activity generated by an affiliate using illegitimate and unethical techniques in order to increase his affiliate earnings.

Affiliate Marketing – a business deal between an affiliate merchant and an affiliate publisher where both agree to share revenue, subject to certain terms and conditions.

Affiliate Merchant – a website owner who desires to recruit affiliate publishers so that they can advertise and help sell his products/services for a certain commission.

Affiliate Network – an intermediary website that enrolls affiliate merchants and invites affiliates to take their pick from the merchants listed with them; an affiliate network provides the necessary tools required for the smooth functioning of an affiliate program.

Affiliate Software – a software tool that tracks and compiles reports of clicks, registrations and sales on an affiliate link.

Autoresponder – a software tool that automatically sends a response to an incoming email.

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B2B (Business-To-Business) – a business that deals in products/services that are of use to other businesses.

B2C (Business–To–Consumer) – a business that deals in products/services that are of use to consumers, i.e., the end-users.

Banner Ad – a graphical web advertisement unit that is shaped like a banner; it can be horizontal or vertical.

Banner Blindness – a term used to describe the deliberate ignorance of banner advertisements by web visitors, even though it may contain information that is useful to them.

Banner Exchange – an advertising scheme where member websites can choose to display others' banner ads on their websites in return for credit points that can be redeemed for placement of their own banner ads on other member websites.

Blog – a 'Web Log' hence the term 'blog' an easily administered site where people can publish their thoughts.

Button Ad – a web advertisement unit that looks like a button, and is much smaller than a banner advertisement.

Button Exchange – an advertising scheme where member websites can choose to display others' button ads on their websites in return for credit points that can be redeemed for placement of their own button ads on other member websites.

-C-

Click-Through – the act of clicking on an online advertisement that takes the web visitor to the advertiser's website.

Click-Through-Rate (CTR) – the number of click-throughs for every hundred ad impressions (expressed as %).

Conversion Rate – the number of visitors converted into customers by an advertiser (expressed as %).

Cost-Per-Action (CPA) – an Internet advertising billing system where the advertiser pays only when the action he desires – such as a sale or subscription to a newsletter – is performed by the click-through visitor.

Cost-Per-Click (CPC) – the cost paid by the advertiser for every click-through one of their ads.

CPM – cost to the advertiser for every thousand impressions of his advertisement customer acquisition cost – the cost of bagging a brand new customer.

-D-

Description Tag – an HTML tag providing a description of the website for search engines results page listings.

Doorway Page – a website page that is specially designed using specific keywords in order to rank high on search engines results page; the doorway page serve as a sort of entry point for the visitors to get to the main contents page.

-E-

Email Marketing – use of email for promotion of goods or services.

Ezine – an online electronic magazine delivered via the Internet (email newsletter or website).

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FFA – a free-for-all links list that allows you to add any link, without any stipulations or reservations.

Frequency Cap – the maximum number of times an advertisement can be displayed to a specific visitor.

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Guerilla Marketing – underground and offbeat marketing tactics intended to obtain maximum results using minimum resources.

-H-

Hit – requesting of a file from a web host (server).

HTML Banner – an Internet banner advertisement built using HTML (Hypertext Markup Language) and often including interactive elements in addition to the usual graphics.

HTML Email – an email that incorporates HTML elements rather than just plain text.

-I-

Impression – a single incidence of a web advertisement display.

Inbound Link – a link from another website that leads a visitor to any page on your website.

Incentivized Traffic – a website that offers some kind of incentive or compensation to its visitors.

Interstitial – an advertisement that appears when a link is clicked on a website; this advertisement appears before the new page opens.

Invisible Web – the part of the Web not indexed by search engines.

-K-

Keyword – a word entered in a search engine's search field for finding the desired information.

Keyword Density – the percentage of keywords appearing in indexable text content.

Keyword Marketing – a marketing technique that involves incorporating keywords into website content and into the HTML, in order to make the website appear on top of the search engines' results pages whenever such keywords are searched for by netizens.

Keyword Research – the technique of figuring out which keywords are best suited to your website in order to push it to the top of the search engines results page and how popular they are among netizens.

Keywords Tag – a meta-tag containing keywords in the HTML code, used to help define the primary keywords of a web page.

-L-

Link Checker – a software tool that checks a website for links that are defective.

Link Popularity – a measure of the popularity of a website in terms of the number and quality of websites linking to it.

Link Text – the text that links to a page or a website or an email ID.

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