Internet Marketing Business Poll - 50% Don't Use Google Local

During Internet marketing business poll run on webmaster forum 50% of the respondents reported to not use local version of Google to find local results. Learn how it can influence the businesses that try to target local online markets.
During the online poll run on WebProWorld.com forum 50% of the respondents reported that they were not using local versions of Google to find local web sites.

Poll Details.

Poll question was the following: "Do you use Google.com for local searches or prefer local version of Google?"

The additional explanation to the poll provided bigger interpretation of the question asking if people were using Google.com for local searches (just specifying the country or local region in the search string) or preferred using the local version of Google?

According to the poll results 50% of the voters said that when searching for local results they do not use the local version of Google.

As the poll was run in the form of online post on forum, people could not only vote, but also post their comments. And according to these comments it is possible to say that:

(1) UK surfers are very loyal to their local version of Google.

(2) Part of the surfers was not using the local version because they simply did not know about this option.

Poll Impact on Online Business.

The conclusion that 50% of the surfers do not use the local versions of Google for their local searches is very serious for those online businesses that try to target local markets. They cannot afford to lose this share of the market, because they are potential buyers and/or subscribers.

That is why an important issue pops up - how to make sure that your site is "milking" both shares of the traffic: the one who are using local version of Google and the ones who use international version of Google (just specify the search string).

You are recommended to read a very simple Internet marketing business strategy that will help you to catch the users of international version without losing the users of local version.

By Nickolay Bokhonok
Published: 8/24/2007
 
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