Indian Hotel Industry at it's new Horizon

"We are all determined to rebuild the Taj brick by brick until it outshines even its former glories. We can be hurt, but we will never fall." Ratan Tata.

With this determination let’s welcome this new financial year. The market too was buoyant last week. The economy has now started to recover too. This all sounds good for the hotel industry. But are we prepared for this turnaround? Haven’t we taken cost cutting measures too seriously and have gone too deep to hurt our business? Don’t we know that by doing so we are making ourselves less visible? Remember out of sight is out of mind. But are we in a position to spend on the flamboyant display? How can we convince ourselves to spend in these low markets?
It’s time to prioritize operational and marketing function. Prioritize those functions which give you the best return on investment no matter what the cost is. Though the times are tough but any penny spent on your marketing will pay you double, once the economy turns around. This is the excellent time to move from the question mark to the star; to increase the market share. Mr Manav Thadani, HVS, rightly said, "If you are not building today and wait for the turnaround you will miss taking advantage of the next upwards cycle."

When the going gets tough the tough gets going. This may sound cliché but it is true in its real sense. The tough has always found a way to sail against the wind. This time it is the internet. Internet marketing is the solution for your marketing needs. Have you ever thought of making the whole world your customer? Sounds too big! Isn’t it? No its not .Internet is what it claims to be "World Wide". It will put you on the global foot. With the ever increasing use of internet, you will not only be available to local clients but will be able to serve the globe. It will make you available for your customers 24/7.

This world wide presence will not cost you millions. That’s the catch. The bigger it is the less it costs. Internet marketing will do away the need for sales men, offices and other forms of money eating marketing strategies. Here you can manage everything from one desk.

Though all this sounds new, it is gaining grounds in India. And the best part is that you don’t even have to bother to form your own websites. All you have to do is register yourself with one of the website which is dedicated to the hotel industry. They will not only make your presence felt among the best hotels but at the same time will cater to your occupancy needs. GoHoto is one such successful site which has recently been launched in India to serve this sole purpose. It gives you the full liberty of managing your business your way.

So fasten your seat belts. The ride is going to be bumpy but your strategies will help you land safely. To add the cherry to the cake is the coming Common Wealth games and the shortage of hotels for the same. Why not be prepared to get the best out of this coming opportunity. Think of new ways, new strategies. This is the time to work on the value you provide to your customer. This is the time to do smart work rather than hard work. Are we prepared to do this?

Remember that recession is in the MIND! The more we think about it the more we blaze it.

www.gohoto.in