Indian Car Market Rising with a Pace

Indian car market becomes the key place for the big car manufacturers as the demand is increasing in India. Companies are floating their new models in the market frequently, both in hatchback and premium segment.
In the current scenario, when the world is emerging from the global recession, India became the major hub for the car market. Big car companies are expanding their business with its hatchback segment and premium segment cars. Not only there is a huge demand of the hatchback segment cars in India but also people are showing positive response for the premium segment cars or the luxurious cars.

There is a great rise in the demand for the cars in India has been observed. It can be easily proved by the fact that within a 10 days of the launch of Toyata Fortuner in the country, company got the 5000 bookings. Within three days, a car is being launched in the Indian market. Nissan also rolls out its X-Trail (advanced version) and Teana Sedan which is above 10 lakh segment cars. Toyata also launches its famous SUV Land Cruiser Prado. SUV's also received a healthy demand in the country. As per sources. Tata is also planning to launch its own company Land Rover's Freelander SUV by the end of the September.

The automobile companies are not only launching heavy priced cars in India but also focusing on the small or mid-size segment cars as India is a big market for the small cars. Japan-based Hyundai also launched two of its cars in a new aavtar, Hyundai Sonata in luxury segment and its most popular car Santro. Honda Motors also launched the third version of its demanding car, City in a new look and some exciting interior and exterior features. However, company hiked its prices a little bit from the earlier one.

After the launch of the world's cheapest car, Tata Nano in Indian market, company is looking to grab the lower segment. With a price tag of one lakh, it would not make much burden over the middle class person. However, with its launch, used car market got the great shock as it is effected adversely. At earlier times, when people buy used car in one lakh or above, now can get a new car with at least two years warranty which is a better option for the investor. Dealers are reducing the prices of used cars as to survive in the market.

By Sophia Loren
Published: 9/25/2009
 
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