Improve Your Business By Using Scroll Tracking

What is the most efficient way to use scroll tracking? Scroll tracking allows you to pinpoint the exact region in the sales letter where your potential clients are exiting your sales promotion letter.

To use the "not enough funds" version of scroll tracking, you would want to divide your sales promotion letter into 4 or 5 sections. You'd create section 1, which is the top part of your sales letter; 2, 3, and 4 would be the body of your sales promotion letter, and section 5 would have your guarantee, bonuses, offers, and the "Click Here to Order" button.

Once you have broken your sales letter into sections, you can use your web site traffic statistics to figure out the point at which your potential clients are exiting. Using your log files for your website, you can figure out how many people went to your web page (or certain pages located within your domain) as well as how long the average visitor stayed at your web page.

For example, if you find that the average visitor gets to page 3 and then leaves, you can be certain that there is a issue with page 3. Look through those statistics and figure out how long the average visitor remains. Maybe they are only reading 2 minutes worth of content. If you take a timer and time yourself reading the page for 2 minutes, you will get a pretty acceptable approximation of which paragraph your potential clients are exiting on. Say it takes 4 minutes to read page 3, and they're exiting in minute 2. Then you know about halfway down the page is where people are exiting your web page.

Having ascertained that, you want to revise the text to capture your audience's attention. You may have put an outside link to a demo and people end up being more interested in that web page rather than your sales promotion letter. You'd want to remove that.

This next technique is a much more elaborate way of using scroll tracking. This technique utilizes a program called "Clickalyzer." Unlike the previous technique where you had to divide your sales promotion letter into sections, Clickalyzer allows you to keep your sales promotion letter fully intact. For very little money you can use this tool to save a lot of time as well as increase your profits overnight.

This program will tell you how far people are scrolling down your sales promotion letter. With Clickalyzer, it is easy to include scroll tracking into your web page. For example, let's say you have a 12-page sales promotion letter. At page 4, 60% of the traffic exits. Of that 40% who stay, 50% exits on page 9. That means only 20% of your total potential clients make it to the end of your sales promotion letter.

By using scroll tracking, it will greatly amplify the chances of you making a profit.