Importance of Keywords in Search Engine Optimization

While doing search engine optimization the first thing that we think for a website is keywords. All SEO activities are just to make the appear in SERPs with the keywords. So the keywords must be relevant and appropriate according the website that can bring some traffic and convert it in sales. This article is about why and how we can select the relevant keywords for a website.
Since the keywords are the root element of any search engine optimization process, so it becomes necessary to take it as the first and most important thing for optimization. Since all search queries are based on the keywords inserted in the search engines, so one must be careful and should select the most relevant keywords for his/her website.

If the SEO is to make your site visible in the search rankings then the keywords are what around which the entire SEO process revolve. A wrong selection of keywords may ruin your entire seo work as whatever you will do after it will be based on these keywords. So you must be careful at this first and far most important point.

The following points can be helpful for finding the appropriate keywords for a given website:
  1. Analyze the website: By analyzing the website make sure not to leave even a single corner of the website's content and images. Extract all the important words from it. Prepare an excel sheet, make as much different phrases as possible from the extracted keywords. Eliminate all those phrases which do not have the words used on the web page. Repeat this process to get the most appropriate and relevant keywords list.
  2. Industry Knowledge: To select industry specific and relevant keywords you should have the knowledge of that particular industry which the website belongs to. If you don't have knowledge of that industry you can get it by visiting some of the same industry website.
  3. Keyword Generator Tools: There are a number of tools available on web, which can help you getting the target keywords as per your requirement. Adwords keyword tools, Wordtracker are some of them where you can get the relevant keywords by just supplying one single keyword or your website URL.
  4. Analyze Your Competitor: You should analyze the website of your competitor prior to finalize your own keywords. Check what keywords it has used to target its different pages. It will give you an idea to finally select the list of keywords for your website.
  5. Keywords Popularity: The more a keyword will be popular the more it will be difficult to get a good ranking for that keyword. It is not true for all sites but only for new sites. So it is good to target the keywords which are not the most popular and competitive in beginning. You can go for it after 3-6 months of optimization when the site has the enough links and a position in search engines.

By John Frankllin
Published: 6/21/2008
 
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