Things to Consider
Before deciding upon the theme, you need to:
- Budget of the client
- Total area to be used
- Product(s) to be advertised
- Target group
- The flexibility required in terms of themes and designs (This is useful when the exhibition or trade fair is held in different cities and therefore, would require portable displays.)
Color-coding can be used to successfully brand any company or product. Company representatives can wear clothing with colors used in the product or company logo. Similar colored jackets or even shirts are a good way of creating a unity and harmony in design. This can be complemented with matching boards and displays. A simple idea such as balloons can also help make an exhibit booth look interesting. The colors of the balloons can be chosen accordingly, and this is bound to attract visitors.
You can even plan to have an international theme for the booth. This will also depend upon the product to be advertised. You can create a scene of an international location to attract many visitors. A beautiful set that is based on Italy, such as a Venice scene with a gondola will only add to the beauty of the setting, and attract visitors to take a look at the product being advertised.
Another option would be to plan an entire theme with innovative structures for the booth. Hollywood is one such popular theme. This can include lights, posters or cutouts, red carpet, and even the famous Hollywood sidewalk for the flooring. Each booth can then be planned accordingly and can incorporate many such ideas based completely on Hollywood. The booths can include movie set props too. Such themes are particularly useful to transform any ordinary area into a beautiful and lavish setting.
Is the product known locally and competing with well-known brands? Well, then the booths can be given a local flavor in terms of design. If there is a festive occasion, it can be incorporated in the design along with important elements from that particular area. Use slogans in the local language or create an atmosphere where locals can easily connect and identify with the brand. This helps in brand promotion. Using such locally relevant themes can also help launch new products and make them acceptable amongst people.
Trade show exhibit booths are very important for any company in order to connect with the buyers. Make sure you select an appropriate display to make the booth a complete crowd-puller.