How to Write a Sponsorship Letter

Sponsorship letters are a significant part of the plethora of business-related letters which are circulated day in and day out. Many times, businesses are requested to sponsor some events. Non governmental organizations, sports clubs, schools, approach business houses for sponsoring their events. Sometimes it can be a tricky affair, writing a letter for sponsorship. The text to follow will be precisely about that.

Writing a Sponsorship Letter for an Event

It starts with zeroing in on a business or businesses, depending on what event you are organizing. The real process starts then.

Starting Off
Check out the names of the people whom you are going to approach within the company for the sponsorship you have decided upon. This will create a better impression to those people. Never write it on anything other than the organizational letter head. It always lends a certain credibility and the letter seems professional.

The Basics
Start off with some primary information about your organization and whose benefit you are working towards. In addition to this, do not forget the details of the event you want the company to sponsor. That is why you are taking the pain of writing the letter, right? If possible give a concrete, convincing and honest reason for request.

A Few Tips
Avoid being authoritative or demanding. The tone of the letter has to be polite. If possible, facilitate filling up of sponsorship form for the business online.

Finally, thank the potential sponsors and last, but not the least, sign the letter yourself, using ink.
So primarily, the person writing has to introduce himself or herself and then the company, if any, and what do they do and then about the event.

Sponsorship Letter Template

Date: Ours is a non-profit making organization that supports the education, health and stay of orphan girls. We would like to organize a dance night with special performance by XYZ celebrity on (date) at (place) from (time). We are looking for sponsors for the following - Booking a hall Get the tickets printed Sponsor refreshments Bear expenses related to the event Give the proceeds of the event voluntarily to our organization. Give cash/demand draft donations. Apart from this, we would like to inform you that all contributions will be exempt from Income Tax under section (section name). We will give you a receipt against the contributions. Hope, you will help us help these girls, Yours truly, (Name and designation of signing authority)

Well, here in this sample, specific items for which expenses will have to be borne are mentioned. In other cases, a rough amount can be given. It creates a better impression on the business you are writing to, rather than keeping it open. In the end, keep the letter short enough and follow-up after a few days of sending the letter. If you are encountered with a no, never mind! Do not lose hope! All the best! I close my article here.