How to Wow: A Website Conversion Formula

The #1 characteristic of increasing clients and profit potential is website conversion. You probably know that however do you know how to formulate the equation that gets folks to take action? That is what you are going to read about right now so get a pen that writes and a piece of paper. Get away from distractions and focus for a few minutes because this can make or break your business success.

Your potential clients are influence to take action based off of what they see, hear, and read the very instant they appear on your website or blog. To many flashing banners, to much noise, flamboyant or cocky headlines and they will be gone just as fast as they arrived. As I mentioned before you probably already know that so what I am about to share with you is how to meet that happy medium where a visitor decides that your site is not so bad and may have something to offer them.

Did you catch that, I wrote "have something to offer them." That's right, no one is going to arrive at your site just because they are out wandering around on the Internet super highway! In fact they are looking for something and that something is information and it's not just information they want, they want it in the format that best suits their learning style.

Remember what I mentioned before about your potential clients taking action only if they liked what they saw, heard or read? If not allow me to explain how your message is perceived by the average information seeker;

Joe seeker has arrived at your site after typing in a phrase or word in a search engine, he received an e-mail message and clicked a link that brought him to your site or if you are fortunate he heard about you through word of mouth or direct marketing.

Here is the most effective way to capture Joe's attention - Place a video message on your page or blog followed by written instructions on what you want Joe to do. I know it sounds crazy however your average adult has a very short attention span and the more you can re-enforce what you want Joe to do the more likely it is that he will do it.

Don't just tell Joe what to do, provide him with a reason to do what you want him to do. Taking action is the conversion part of the equation and once you get Joe to do that you have your foot in the door so to speak.

Let's recap by listing the ingredients to this how to wow formula. You will need;

1) A website or blog

2) A video message, one that tells Joe to take action.

3) An enticement for Joe to take action on, some type of fantastic freebie perhaps.

4) An easy way for Joe to claim his prize, have Joe click one link or type in his e-mail so you can send him his freebie after he clicks your "get freebie" button.

Some words of caution, this formula is really as simple as it sounds however many aspiring marketers get it wrong by not using video or next best, audio. If all you have on your page is words you must be a world class copy writer and it would help if you provided some images to elicit emotion aside from just what you wrote in order for Joe to take action.

Remember: See + Hear + Read = ACTION

Do it right from the beginning and you are assured to see the results that you desire.

Mark "The Marketing Professional" Brown
The Marketing Professional Blog