How to Put Together a Business FAQ for your Site

It is safe to say that the Internet has completely changed the way business works around the world. Websites these days sell everything from baby clothes to caskets and just about everything in-between. Website owners soon realized that their customer base had a lot of questions, and instead of answering the same questions over and over again, the FAQ was born. If you’ve never used an FAQ before, it stands for Frequently Asked Questions, and there isn’t a business website anywhere that doesn’t have one. If you are seriously considering opening up your own wholesale DVD business on eBay, you might want to think about making an FAQ for your site. It will save you a lot of time and energy and it might be fun, too!

Since it can be tough anticipating what questions your business will receive before you open, it is a good idea to go a period of time, say, a month, without an FAQ on your site. Take that time to keep track of all of the questions your business receives, and then base your FAQ on the ones you got most often. For example, most businesses that are just starting up will get questions about shipping times, product availability, discounts and sales and the availability of special orders. You could always write an FAQ based on these questions before your store opens, but you might find that you don’t know the answers to these questions yet yourself!

Now it is time for you to write your FAQ. You have a knowledge base that you’ve formed from the first month or two of being in business so now you can answer your questions completely and correctly. Formatting your FAQ is easy. Make sure you use plenty of space between questions and don’t overly complicate your answers. Your FAQ should read well and answer the questions asked as completely as possible.

Once you feel that all of your answers are accurate and complete, go ahead and post your FAQ on your store’s website. You will likely see a huge amount of hits on your FAQ within a day or two as people tend to gravitate towards them. They serve to reassure new customers who might be unsure about shopping at an online store they haven’t heard of before. Be friendly in your FAQ, you want to serve as a welcoming document and an initial customer orientation guide, as well.

Finally, don’t be afraid to continually update your FAQ on a monthly basis. Every business evolves and changes over the years and you don’t want to be stuck with an FAQ that is completely out of date. As your store grows and diversifies, your FAQ will need to change and evolve, too. While many business owners have FAQs, they don’t realize the importance of it and a neglected FAQ can drive away business. Stay on top of your FAQ, and it will serve as an important customer delivery system for years to come.

Jillian Entertainment Support Blog
Support blog for eBay dvd sellers.